As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.
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About the role
Kraken is seeking a Head of Marketing Analytics to oversee both marketing analytics, funnel optimization, product usage, adoption and analysis. The Director of Growth will have a strong pulse on advanced Analytic strategies to track customer behavior and increase conversion. We are seeking someone who is obsessed with data and utilizes advanced Growth Analytics methodologies.
- Lead and develop the Global Growth Analytics function - create or modify processes and organizational structure
- Work very closely with other Marketing Directors with a strong focus on collaboration with the User Acquisition team
- Own funnel optimization, product usage, adoption and analysis
- Create BI/data visualizations that are digestible and maintain automated reporting
- Own marketing data (metrics, measurement and experimentation) testing methods to heavily influence marketing programs
- Work in collaboration with Directors for User Acquisition, Product Marketing, Brand Marketing, Brand Partnerships and Creative in order to realize the CMO’s vision
- 10+ years experience in Growth Analytic roles within fast paced competitive environments
- Strong experience working in competitive industries for high growth companies - Travel, Fintech, Foodtech, Crypto, Gaming
- Previous experience scaling Analytic teams to 15+ from the ground up
- Expert knowledge in the use advanced Analytic tools
- You have lead sophisticated, matrixed teams that are distributed globally