If you're struggling to hire fintech designers, here are a few reasons why and how we can help.
First, you need designers who not only grasp complex financial regulations but also excel in creating user-friendly and engaging experiences. Look for portfolios that showcase product designer's ability to simplify compliance, handle large data sets effectively, and design intuitive, streamlined forms. Also, see if they incorporate current trends like gamification and mobile-first design to keep users engaged.
For finding these candidates, try a mix of hiring strategies. Use niche job platforms for more targeted hires, like Woody or Dribbble. For broader reach, LinkedIn can help you get a lot of applications, but be ready to sift through them. If you're looking for a more tailored approach, consider working with a specialized recruitment agencyโthey can streamline the process, though it might be a bit pricier. Balancing these methods should help you find a designer who fits your fintech needs.
1) Design Challenges and Trends for Fintech products
Unique UX challenges
FinTech, or financial technology, refers to products and services that leverage technology to enhance and streamline financial processes. Examples of FinTech include digital banking platforms like Monzo and Chime, digital wallets such as Payoneer and Revolut, payment services like PayPal and Stripe, investment platforms such as Robinhood and Shares, cryptocurrency products like Coinbase and Ripple or even risk management like Pillar. These products aim to make financial transactions more efficient, accessible, and user-friendly.
The thing is, designing for fintech neobanks or crypto products has unique features (and challenges), such as:
Regulatory Compliance: Designers must navigate complex and evolving regulations like AML (Anti-Money Laundering) and KYC (Know Your Customer), impacting user flows and requiring frequent updates to maintain compliance across different regions.
Meeting Customer Expectations: Fintech apps, especially neobanks without physical branches, must replicate the traditional banking experience, creating pressure to meet users' expectations.
Product Complexity: Fintech products are often fragmented, making it challenging for designers to build cohesive ecosystems that deliver seamless user experiences across different financial services.
Security Protocols: Strict security standards (e.g., ISO-27001) influence UX workflows, requiring designers to balance user experience with stringent security measures while educating users on safe online practices.
These challenges require fintech designers to balance regulatory, customer, product, and security needs effectively.
UX/UI Design Trends
Besides the technical challenges, there is a shift in Fintech Design Trends in the last years. With web3 crypto products, platforms like Coinbase, Shares or Robinhood, we notice a real shift towards more social and gen-z focused design. Here are some trends:
- Gamification: Incorporating elements like rewards and progress bars to make financial management more engaging and less stressful.
- Product Identity: Moving beyond bland interfaces to create distinctive, welcoming designs that resonate with users.
- Centralization: Integrating various financial services into a single app for a comprehensive view of users' finances.
- Fully Mobile Banking: Emphasizing mobile-first experiences to eliminate the need for physical bank visits and streamline access.
- Social Banking: Using social media-like interfaces to facilitate shared financial management and social interactions around money.
- Data Visualization: Offering graphical representations of financial data to help users understand and manage their finances better.
- Human Language: Simplifying financial jargon and providing glossaries to make financial products more accessible and less intimidating.
These trends aim to enhance user experience by making financial products more intuitive, engaging, and accessible.
2) How to review Fintech Designers Portfolios
Recruiting fintech designers requires a targeted approach that focuses on sourcing top talent and assessing their design competencies effectively. Here are some strategies to help you find and evaluate the right candidates.
- Look for projects that demonstrate how they educate users about complex financial products, streamline onboarding processes, and encourage conversion through clear CTAs and social proof.
- Evaluate their skill in displaying large amounts of data effectively on mobile interfaces, using techniques like clear typography, carousels, and tooltips to minimize cognitive load.
- Assess their solutions for simplifying long forms, such as using progress indicators, dividing forms into steps, and incorporating error messages with actionable guidance.
- But also, how do they transform this information into fun and gamified user experience and have a fun UI eye!
These elements highlight the designerโs ability to create user-friendly and compliant fintech products.
3) How to hire the right Fintech Designer for you: Exploring Different Hiring Channels
Recruiters and founders can tap into various hiring channels to recruit top fintech designers. Youโll find that freelance platforms, job boards, and specialized agencies each offer unique benefits and challenges. I'd recommend mixing solutions.
- First, post on niche job platforms where you will receive fewer applications but much more targeted such as Woody (for full-time hires) and Dribbble (for freelance hires).
- Then, you can get more volume by posting on Linkedin (you will receive a LOT of applications, but maybe enough to vet the right candidate. You will have to do a lot of screening).
- Finally, if you want a tailor-made search, you can work with a talent agency or recruiting firm who will handle the screening process. It is an expensive service though!
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