Responsibilities
- Use design thinking to craft high-performing, audience-centric campaigns that translate brand narratives into measurable marketing success.
- Concept and develop data-informed, performance-focused creative across paid and organic channels—analyzing and leveraging ad test results, A/B experimentation, and campaign insights.
- Drive visual storytelling innovation through iterative testing, creative experimentation, and analysis of marketing KPIs.
- Apply systems thinking to connect campaign goals with emotional storytelling and cohesive brand experiences.
- Stay up-to-date on best practices and market trends to keep our creative fresh and performance-focused.
- Own design execution across growth and brand channels—including ad creative, campaign assets, landing pages, social visuals, presentation templates, and digital sales tools.
- Deliver strategic and visually compelling work that meets business objectives while honoring brand guidelines and audience expectations.
- Demonstrate excellence in typography, layout, and composition to create scalable systems and polished visual work.
- Independently manage project scope, timelines, and complexity—proactively raising risks and identifying opportunities for improvement.
- Partner closely with growth marketers, the content team, and product marketing to ensure alignment between design and strategic performance goals.
- Use campaign performance data and audience insights to refine design decisions and support cross-functional collaboration.
- Provide clear design rationale and leadership in stakeholder meetings, helping to guide discussions around visual direction and creative best practices.
- Contribute to scalable, efficient creative workflows that support experimentation and iteration across campaign lifecycles.
- Foster an inclusive, collaborative team culture by sharing learnings, feedback, and inspiration during critiques and design reviews.
- Mentor junior designers and contribute to elevating our team’s skills in visual storytelling, experimentation, and campaign design.
- Actively shape team processes and creative standards, championing continuous learning and innovation across the brand studio.
Requirements
- Bachelor’s degree in Graphic Design, Interaction Design, or related field (or equivalent practical experience).
- 5–7+ years of professional design experience, with a strong portfolio showcasing high-impact campaign work, digital advertising, and brand storytelling.
- Proven ability to design for acquisition marketing, growth experimentation, and conversion-oriented design.
- Mastery of Figma and Adobe Creative Suite, with a strong understanding of how to build reusable systems for scale.
- Excellent communication and presentation skills, with the ability to translate data and creative vision into clear design outcomes.
- Comfortable managing multiple projects in a fast-paced, iterative environment.
- Self-motivated, collaborative, and resilient—with a strong sense of ownership and attention to detail.
Nice to Haves
- Experience working in a SaaS or tech-focused company.
- Familiarity with marketing analytics tools (e.g., Looker, Google Analytics) to inform design decisions.
- Familiarity with advertising platforms such as LI, FB, etc. as well as their current trends and creative dynamics.
- Understanding of creative testing methodologies in paid media environments.
- Experience contributing to the evolution of brand systems in a high-growth business context.