Responsibilities
- Evolve and maintain a modern, cohesive brand identity that reflects Outreachβs vision, values, and category leadership.
- Translate business and marketing objectives into creative strategies that inspire, engage, and drive measurable impact.
- Lead, mentor, and grow a multidisciplinary creative team, fostering a culture of curiosity, excellence, and accountability.
- Work closely with brand, communications, product marketing, demand generation, and executive teams to bring campaigns and initiatives to life.
- Oversee end-to-end creative development across integrated marketing efforts β including web, video, social, events, and customer communications.
- Establish scalable processes, tools, and workflows to support a fast-moving, high-performing marketing team.
- Manage agency and freelance partnerships as needed to expand capacity or fill specialty gaps.
- Effectively align team goals with business needs, identifying gaps and scaling the team strategically to support evolving priorities and growth.
- Stay ahead of industry trends, technological advancements, and design innovations to keep the brandβs creative work relevant and engaging.
- Leverage AI to improve efficiency and creativity.
Requirements
- 10+ years of experience, including 5+ years leading in-house or agency teams (B2B tech experience highly preferred).
- Strong design and copy background with a portfolio showcasing world-class brand work and campaign development.
- Natural team builder and mentor who knows how to elevate others while maintaining high standards.
- Comfortable navigating ambiguity, balancing creativity with clarity, and adapting in a growing organization.
- Exceptional messaging and presentation skills.
- Ability to build relationships and influence outside of authority to align, leverage information, expertise, and resources.
- Results and metrics-driven with a growth mindset.
- Experience marketing to sales organizations preferred but not required.
- Skilled at giving and receiving feedback, and confident pitching to peers or executives.
- Experience working in SaaS, B2B tech, or enterprise software is a plus.