About you

• You care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team.
• You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic.
• You do your best to flourish as an individual every day while fostering a collaborative team environment.
• You believe in the importance of being authentic, honest, positive, and kind.
• You are a good interlocutor with clear and concise communication.
• You can manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty.
• You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

About the Role

• Position: Full-time / Employee
• Location: Remote-first
• Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
• Shape how millions around the world experience Airalo.
• Craft a brand that is trusted, loved, and impossible to ignore — pairing global consistency with cultural spark to build an iconic identity.
• Lead the development and execution of a global brand strategy that enhances awareness, drives affinity, expands market reach, and delivers measurable business impact.
• Oversee Airalo’s in-house creative studio and a high-performing team across brand marketing, content, social, and PR.
• Ensure every touchpoint tells a consistent and compelling story.
• Partner closely with growth, product, and regional teams to make Airalo memorable.

Responsibilities

• Own and evolve Airalo’s global brand strategy, including core positioning, messaging frameworks, and tone of voice.
• Champion the customer’s voice using deep insights to create a resonant brand experience that crosses borders and builds affinity.
• Develop and maintain brand guidelines that provide clear structure while empowering creative boundaries.
• Lead, mentor, and grow a multi-disciplinary in-house creative studio across design, copy, and video fostering a culture of quality, speed, and boldness.
• Drive standout creative delivery for every channel, ensuring world-class execution and experimentation.
• Spearhead end-to-end development of daring global brand campaigns aligned with growth goals.
• Define and execute a global social media strategy focused on building engaged communities and brand love.
• Utilize social listening and performance data to spot trends, test ideas, and track brand health including awareness, sentiment, and cultural impact.
• Provide strategic direction for global public relations partnering with PR managers and agencies for tier-1 coverage.
• Craft a distinctive communications voice and elevate the brand into broader cultural conversations beyond the telecom industry.

Must haves

• Seasoned brand leader with 10+ years of experience shaping global consumer or tech brands.
• Proven ability to build brands that feel iconic, globally recognized, and deeply human.
• Comfortable translating data into strategy and bold ideas into measurable business impact.
• Strong storyteller who knows when to protect brand consistency and when to break the rules.
• Skilled at leading creative teams and collaborating cross-functionally to deliver campaigns that drive growth and loyalty.
• Globally minded with a sharp sense for trends, culture, and localizing a brand without losing its soul.
• Energized by fast-paced, high-growth environments blending structure with passion for experimentation.
• Confident in harnessing AI to spark creativity, shape campaigns, and amplify storytelling with integrity and brand safety.