Brand Strategy & Execution

• Lead the development and execution of brand marketing initiatives, ensuring alignment with broader brand strategy and business goals alongside the brand director.

Campaign Support

• Support and drive awareness and consideration campaigns across paid, owned, and earned channels including digital, social, TV/video, conferences, and PR, working closely with internal and external partners.

Cross-Functional Collaboration

• Partner across marketing, creative, product, educator partnership, and growth teams to ensure all initiatives and briefs are launched on time, on brand, and on strategy.
• Own and update the quarterly master briefs, messaging priorities and annual marketing calendar.

Marketing Operations

• Manage timelines, deliverables, and workflows across complex projects with multiple stakeholders, helping streamline operations, build integration and drive impact.

Brand Stewardship

• Champion the brand voice, visual identity, and storytelling to ensure consistency across all brand-facing content and campaigns.

Insights & Optimization

• Analyze brand and campaign performance, engagement metrics, market trends, and competitive insights to refine strategies and identify new opportunities for growth.

Requirements

• 3–6 years of brand marketing experience in a CPG, tech, or retail environment.
• Bachelor’s degree required; MBA or advanced marketing education preferred.
• A natural storyteller with strong communication skills and a sharp eye for creative excellence.
• Customer-obsessed and deeply curious about what motivates our audiences and how to engage them authentically.
• Strategic thinker with experience translating brand goals into actionable marketing plans.
• Skilled at navigating cross-functional teams and keeping projects aligned and on track.
• Comfortable in fast-paced, high-growth environments and able to adapt quickly.
• Experience working with creative, media, and research agencies is a plus.
• Data-savvy with the ability to synthesize campaign and customer insights into brand actions.