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Interim Head of Brand

1 year

In short

Interim Head of Brand role at Blueland leads creative direction and brand strategy during growth. Requires 8+ years in brand leadership, consumer products experience, and passion for sustainability. Part-time, hybrid position based in New York City.

Pay
Not stated. Typically $150k - $200k
Level
Senior-level Β· Part-time
Blueland
Blueland
  • Backed by Gwyneth Paltrow

Sells refillable eco-friendly cleaning and personal care products for households.

0 open roles

Responsibilities

  • Oversee our social strategy
  • Lead efforts across IG, FB, Pinterest, Tik Tok Shop, Linkedin
  • Drive Creative Consistency and Ensure Brand Standards are met including reviewing and approving Emails, SMS, DTC site copy, product naming and reviewing product claims language
  • Help Drive Breakthrough Marketing Ideas as part of a new 360 brand campaign plan
  • Oversee our PR agency and creative agency
  • Help develop and brief in new growth ad creative
  • Partner with product marketing on new product launch campaigns
  • Lead and energize internal creative team and external partners
  • Work closely with product, growth, and community teams to ensure brand alignment

Requirements

  • Seasoned brand leader with 8+ years of experience
  • Experience in consumer products and/or mission-driven companies
  • Creative thinker with a strategic backbone able to make brands stand out and measure results
  • Strong storyteller passionate about creative ideas and execution
  • Effective team leader who can inspire and lead teams and agencies
  • Thrives in fast-moving, entrepreneurial environments
  • Passionate about sustainability and shaping culture

Contract Details

  • Interim role for approximately 5 months with possibility to extend
  • 2-3 days per week, working 20 hours per week
  • Location in New York City with hybrid work model
  • Start Date: 11/3
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