About the Role

• Lead brand strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, and retail, driving both long-term brand equity and short-term demand.
• Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution
• Leverage data tools and consumer insights to develop firm understanding of category and consumer dynamics. Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set.
• With the support of the Brand Director, contribute to the process of bringing new products to life, from project brief development to launch, using the Stage Gate process.
• Develop and maintain an omni-channel calendar of key brand moments (product launches, deal periods, in-store marketing activity, big marketing activations, etc.) that’s widely shared.
• Analyze market trends and competitor activity to identify opportunities for growth.
• Manage brand budget to include invoicing, PO creation, and reconciliation

This Should Describe You

• Bachelor’s degree required, preferably in Marketing, Communications, or a related field. MBA is preferred.
• 7+ years of progressive experience in brand management for consumer products, with a track record of executing marketing strategies and impactful omni-channel campaigns.
• Prior experience in beauty, personal care or lifestyle brands is preferred
• Proven experience leading cross-functional teams
• Proven experience managing a business in a matrixed environment.
• Experience developing project briefs and creative briefs.
• Strong commercial and strategic acumen, with experience in P&L and budget management
• Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
• Ability to lead through ambiguity and operate with independence.
• Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
• Curious and analytical—you dig into the data, connect the dots, and bring forward clear, actionable insights
• Proactive and resourceful—comfortable working through ambiguity and solving problems independently

Here's Who You'll Work with

• Reporting to Brand Director, Lume
• Working on the Lume + Mando Marketing team
• Lead cross-functional team to deliver omni-channel product launches by collaborating with Product, Finance, Creative, Marketing, DTC, Retail, and Amazon teams.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands