Brand Specialist

Role overview

• The Brand Specialist is part of the Global Brand Marketing Team responsible for shaping the strategic plans for the PlayStation Brand and executing global campaigns.
• Supports campaign development, management, and execution, and assists with administrative tasks to improve team efficiency.
• Manages communication across multiple workstreams and stakeholders.

What you'll be doing

Campaign Management

• Support priority paid media global campaigns and initiatives, managing asset flow between internal teams and agencies and localization for territory and global media teams.
• Brief, develop and implement owned channel campaigns collaborating with internal teams and agencies.
• Manage multiple stakeholders ensuring smooth approval, communication, and asset delivery.
• Lead localization process coordinating with internal collaborators and agencies ensuring timely planning and execution.
• Support territory teams in local campaign planning, ideation, and execution.
• Contribute strategic and creative feedback during campaign development.
• Support post-campaign data analysis and reporting, recommending improvements for future campaigns.

Operational Efficiency

• Manage brand assets, team presentations, archive campaigns and assets for internal reviews and final delivery.
• Increase operational efficiency through meeting planning, territory engagement, and reporting.
• Manage PO process including opening and tracking purchase orders and budget.

What we're looking for

• Bachelor’s degree (Business, Communications or Marketing preferred) with minimum 1 year experience or 3 years equivalent industry experience.
• Passion for the entertainment industry; understanding of gaming trends and culture is a bonus.
• Excellent organisational, communication and interpersonal skills; ability to multi-task and engage collaborators.
• Strategic problem solver with ability to draw insights from consumer research and data.
• Enthusiasm for creativity, storytelling and innovation in marketing campaigns.
• Flexible working including regular late evening and occasional early morning calls; occasional travel may be required.

Benefits

• Discretionary bonus opportunity
• Hybrid Working
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers