Key Responsibilities

• Define and evolve the global brand strategy, positioning, and messaging.
• Translate cybersecurity and AI concepts into clear narratives.
• Lead integrated brand campaigns and storytelling initiatives.
• Ensure brand consistency across all channels and communications.
• Oversee Creative Studio function including marketing assets and digital experiences.
• Establish and maintain brand guidelines and visual identity systems.
• Drive innovative visual storytelling to elevate brand perception.
• Partner with internal teams to deliver creative assets for demand generation and culture programs.
• Manage external design and production agencies for brand integrity.
• Own global web strategy, UX/UI design, content strategy, SEO, and analytics.
• Lead redesign and optimization of company website for engagement and conversion.
• Integrate web and creative teams to align visual and messaging strategies.
• Partner cross-functionally to support full customer lifecycle digital experiences.
• Lead digital marketing including paid media, retargeting, SEO/SEM, and content syndication.
• Use analytics, A/B testing, and AI insights to improve digital performance.
• Explore emerging digital and creative technologies to differentiate digital experiences.
• Build, mentor, and scale a high-performing team across brand, web, creative, and digital operations.
• Foster a culture of creativity, collaboration, and continuous improvement.
• Set KPIs and dashboards to measure brand equity, digital performance, and marketing ROI.

Qualifications

• 10+ years experience in brand, creative, and digital marketing leadership.
• Proven success in brand transformations, web redesigns, and managing creative teams.
• Expertise in creative direction, UX/UI, digital strategy, and analytics.
• Ability to blend creativity with data-driven decision-making.
• Exceptional communication, storytelling skills, and design sensibility.
• Experience managing in-house and external creative teams.
• Bachelor's degree required; advanced degree preferred in Marketing, Design, Communications, or Business.