About the Role
- Act as a strategic partner to clients to solve their business challenges offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
- Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
- Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
- Partner with engagement strategy to translate brand value proposition to a desired experience
- Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
- Lead qualitative and quantitative research and insights projects to support deeper understanding of target audience needs
- Ensure all activations and executions reflect and pull-through brand strategy principles and ability to diagnose and offer solutions if not aligned
- Support SVP, Strategy in development and expansion of capability set
Requirements
- Bachelorβs degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics or related field
- 10+ years experience in a healthcare or pharmaceutical advertising agency environment
- Experience with professional direct-to-consumer or patient marketing
Work Conditions
- Remote work with flexible locations including Philadelphia, New York City, Washington, D.C., Chicago, and Toronto among others
- Permanent/full-time employment
Compensation
- Salary range $170,000 - $185,000 a year, commensurate with experience
