Role Overview

• Lead the team shaping Paddle's visual, conceptual, and emotional brand presence.
• Drive the creative engine behind brand evolution, overseeing storytelling across channels and touchpoints.
• Balance strategic thinking with hands-on craft, building scalable systems and standards for creativity.
• Partner with relevant departments to translate strategy into distinctive creative work that strengthens Paddle's market position.

Responsibilities

• Lead and evolve Paddle’s visual and creative direction across all channels and campaigns.
• Translate brand strategy into creative concepts that stand out in B2B SaaS and drive measurable business impact.
• Build and mentor a multidisciplinary team of designers and writers delivering with craft, speed, and consistency.
• Establish scalable systems and templates (including AI-assisted tools) to enable high-quality creative execution.
• Balance hands-on creative oversight with strategic leadership ensuring quality and cohesion.
• Collaborate with senior stakeholders and external partners on campaigns, events, and launches.
• Champion creativity fostering a culture of originality, experimentation, and continuous improvement.
• Define and track creative KPIs for engagement, brand recognition, and internal satisfaction.

Candidate Profile

• Creative leader with extensive experience in brand, design, and storytelling in high-growth B2B or tech environments.
• Ability to turn complex ideas into clear, compelling creative that emotionally resonates.
• Strong systems thinker capable of scaling design operations for quality and efficiency.
• Experienced in managing creative talent across design, motion, and copy disciplines.
• Skilled in balancing vision and execution from concept to craft.
• Curious about AI, automation, and emergent tools enhancing creative work.
• Confident presenting ideas to senior stakeholders and inspiring teams.