Strategy

• Oversee art direction and visual execution for major product launches and multi-channel marketing campaigns, ensuring cohesive visual storytelling across digital and print touchpoints
• Develop creative concepts and visual strategies that align with business objectives and brand positioning
• Collaborate with Creative Director to evolve Later's visual brand identity and design systems
• Present creative concepts and articulate rationale to executive stakeholders, incorporating feedback while maintaining creative vision

Technical/ Execution

• Create compelling visual assets for websites and landing pages, email campaigns, social media content, events and webinars, sales enablement, and other marketing collateral
• Develop templates and design systems that enable scalable, consistent creative production
• Ensure all creative output meets Later's brand standards and delivers exceptional user experience
• Stay current on design trends, emerging technologies, and platform-specific best practices

Team / Collaboration

• Lead and manage a team of brand designers, providing mentorship, professional development, and career growth opportunities
• Establish high quality standards for design execution, systems development, presenting and reviewing deliverables, and deadline-driven workflows
• Conduct regular one-on-ones, performance reviews, and goal-setting sessions with direct reports
• Foster a collaborative creative environment that encourages innovation and continuous improvement
• Manage workload distribution and resource allocation across the design team to meet project deadlines
• Lead creative brainstorming sessions and contribute strategic insights to campaign development
• Partner closely with copywriters, product marketers, web developers, and cross-functional teams
• Build team capabilities through coaching, feedback, and identifying skill development opportunities

Leadership

• Ensure consistent application of Later's brand identity across all marketing channels and customer touchpoints
• Identify opportunities to push creative boundaries while maintaining brand integrity and enterprise credibility, developing visual narratives that communicate Later's value proposition to senior marketing leaders and decision-makers
• Adapt creative strategies for different audience segments, from creators to CMOs to social media managers
• Create compelling case studies and customer success stories that showcase Later's platform capabilities

Research/Best Practices

• Use data and analytics to evaluate creative performance and inform design decisions; design A/B tests for visual elements to optimize conversion rates and engagement
• Analyze campaign performance metrics to identify successful design approaches and areas for improvement
• Iterate on creative based on performance data, user feedback, and market response
• Document and share learnings to continuously improve creative effectiveness

What success looks like

• High-quality, on-brand creative that elevates Later’s visual presence across all customer touchpoints
• Scalable design systems and templates that increase team efficiency and output consistency
• Strong partnership and alignment with cross-functional teams leading to elevated campaign execution
• A high-performing design team with clear development, feedback loops, and strong creative output
• Measurable improvement in campaign performance through data-informed creative optimization
• Recognition from internal stakeholders and external audiences for visual excellence and brand storytelling

What you bring

• 8+ years of experience in art direction, graphic design, or visual design with at least 3 years in people management roles
• Proven track record of successfully leading and developing design teams, with experience managing performance, providing constructive feedback, and fostering professional growth
• Portfolio demonstrating art direction and visual storytelling skills, with examples of both conceptual thinking and final execution across diverse mediums
• Hands-on experience across the creative process, marketing campaigns, graphic design, and brand development
• A thoughtful, resilient mindset, embracing iteration and feedback as part of the creative process
• The ability to work independently when needed, optimally managing timelines, deliverables, and input from partners and stakeholders
• Strong understanding of design principles, typography, color theory, and visual hierarchy
• Proficiency in Adobe Creative Suite, Figma, and other industry-standard design tools
• Demonstrated ability to integrate AI tools into the creative process to enhance ideation, design efficiency, or content generation
• Experience designing for enterprise B2B/B2C audiences, preferably in SaaS or marketing technology
• Excellent presentation and communication skills with ability to articulate creative rationale
• Understanding of web design principles, responsive design, and basic HTML/CSS knowledge a bonus
• Deep appreciation for social media trends, creator culture, and digital marketing best practices
• Bachelor's degree in Graphic Design, Visual Communications, or related field preferred

How you work

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.