Senior Director, Brand Marketing

Responsibilities

• Evolve Affirm’s brand from a static identity into a living, adaptive system — one that generates campaigns, guides product experiences, and inspires creative ideas across every channel.
• Help transform a more than willing brand & creative team from an exclusive role as an in-house studio into a cultural and creative leader within Affirm.
• Build the connective tissue across Brand, Comms, Product Marketing, Partner Marketing and other teams to ensure coherence in how Affirm shows up across all touchpoints.
• Develop bold, culturally relevant creative work that builds distinction, drives participation, and strengthens trust.
• Create frameworks and rituals that help teams move fast and make meaningful work that actually matters.

Requirements

• With 15+ years of experience, you’ve led brand transformations at scale — in-house or agency — and know how to build teams that ship work with cultural and commercial impact
• Proven experience leading multidisciplinary teams across design, copy, and brand expression.
• A builder mindset—you invent new models of brand-building rather than relying on traditional ones.
• Deep understanding of how brand connects with culture, communications, and business outcomes.
• Exceptional creative instincts, clarity in thinking, and strong communication skills.
• Expertise in measurement, next-generation products and tools that can augment and accelerate the work across the team.
• Passion for Affirm’s mission—and belief that credit can work for people, not against them.