Responsibilities

• Co-lead creative for SDF with your ACD, Copy partner to deliver high-performing paid social and campaign creative that meets both performance and brand goals.
• Be hands-on. You will concept and design alongside the team.
• Concept, design, and art direct static, video, and motion creative that drives engagement, conversion, and efficient CAC.
• Manage and mentor a team of art directors and designers, fostering an environment of creative rigor, experimentation, and growth.
• Champion creative diversity, ensuring the team explores new tones, formats, and visual languages rather than defaulting to a single style.
• Collaborate with Growth and Analytics to translate insights into new creative hypotheses and continuously optimize for performance.
• Elevate standards across all creative. Every asset should feel like it could scale into a TV spot or live within our core brand book.
• Build scalable systems and frameworks that enable high-quality creative production while improving speed and consistency.
• Keep SDF’s creative relevant by staying connected to social trends, platform behavior, and visual culture.
• Advocate for inclusivity. Continuously prioritize diversity, inclusion, and representation in your work.

Requirements

• 8-10 years of experience in design, with at least 3 years in a creative or design leadership role.
• A portfolio that demonstrates strong conceptual thinking, art direction, and executional craft across paid social and digital campaigns.
• Proven ability to manage and mentor creative teams while contributing as a hands-on designer.
• A strong understanding of performance marketing and experience designing against metrics like CTR, CVR, and CAC.
• Expertise in Figma, Adobe Creative Suite, and motion tools such as After Effects and Premiere. Experience with AI creative tools is a plus.
• A collaborative, fast-moving mindset and a passion for producing creative that delivers measurable results.
• Perseverance and an iron-clad work ethic. You roll up your sleeves to do whatever needs to be done.

Additional Information

• This is a NYC-based role requiring two days onsite with a hybrid work mode.
• Salary ranges from $153,400 to $180,000 plus equity and benefits.