Impact
- Develop and lead Fleetio's brand and communications strategy, ensuring a consistent and differentiated narrative across all touchpoints—from media to owned content to events.
- Drive large-scale, integrated brand campaigns that build awareness, increase share of voice, and strengthen Fleetio’s position as a market leader.
- Lead corporate communications efforts, including PR, analyst relations, executive communications, and crisis management.
- Mentor and develop a growing team, fostering creativity, accountability, and professional growth among emerging marketing leaders.
- Establish clear brand performance metrics, including annual awareness surveys, share of voice analysis, and recognition benchmarks—and drive year-over-year improvement.
- Partner cross-functionally with Product Marketing, Demand Generation, and Sales to align brand storytelling with go-to-market priorities and customer needs.
- Champion the Fleetio brand internally, ensuring our mission and values are consistently reflected in internal and external communications.
- Stay close to execution—writing, editing, and reviewing key materials when needed, while scaling processes and systems for long-term growth.
Experience
- 10+ years of experience in brand, corporate communications, or integrated marketing roles, ideally within high-growth B2B SaaS companies.
- Proven success leading teams that deliver impactful brand campaigns and measurable growth in awareness and market recognition.
- Experience scaling a brand through major ARR growth stages ($100M–$300M+) and evolving messaging for broader enterprise reach.
- Strong media, analyst, and influencer relations experience, with a track record of securing meaningful coverage and industry visibility.
- Strategic storyteller with excellent written, verbal, and visual communication skills.
- Data-driven mindset with a focus on performance, measurement, and accountability.
- Hands-on, collaborative leadership style—comfortable mentoring young talent and working alongside your team to get things done.
- Curiosity, adaptability, and a bias for action in a fast-paced, high-growth environment.
Benefits
- Multiple health/dental coverage options (100% monthly cost coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks (increases at year two)
- 12 company holidays + 2 floating holidays
- Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing funds - $150 quarterly
- Business expense stipend - $125 quarterly
- Mac laptop + new hire equipment stipend
- Monthly catered lunches
- Fully stocked kitchen with tons of drinks & snacks
- Remote working friendly since 2012
