Role Overview
- Work across marketing, product, content, engineering, and design teams to ensure consistent brand experience.
- Develop in-depth insights about user segments, needs, and motivations.
- Translate insights into user-facing touchpoints including ads and product pages.
- Coordinate cross-team work related to visual identity evolution.
- Execute social campaign activations to drive word-of-mouth growth.
- Act as a go-to resource for brand execution.
Requirements
- 7+ years of experience in brand positioning and strategy work.
- Strong sense of ownership and ability to execute high-impact projects end to end.
- Skills to solve vague problems with innovative and pragmatic solutions.
- Strong attention to detail.
- Proficiency in leveraging qualitative and quantitative data to guide creative decisions.
- Persuasive writing experience with brand guidelines and messaging frameworks.
Additional Information
- Expect to attend meetings on camera via video conferencing.
- Travel at least twice a year for all-hands meetup and team retreat.
- Flexible work arrangement with an average 40 hours per week commitment.
- Successful candidates must pass background checks.
