Responsibilities
- Lead brand strategy evolving positioning, audience insights, differentiation, and messaging frameworks guiding marketing and creative expression.
- Develop insight-driven creative briefs collaborating cross functionally and with brand partners for consumer-facing creative.
- Lead strategic brand planning for go-to-market initiatives, seasonal campaigns, and partnerships ensuring consistent storytelling.
- Manage relationship with PR agency setting strategy and ensuring earned media aligns with brand messaging.
- Partner with Organic Social, Content, CRM, Product, and Fan Happiness teams to maintain consistent brand voice, tone, and visual identity.
- Create and maintain unified brand architecture enforcing tone, design language, and purpose through playbooks, toolkits, and workshops.
- Partner with Data to establish measurement frameworks connecting brand activities to business outcomes tracking funnel metrics, salience, perception, and equity.
- Monitor cultural, audience, and competitive trends to identify breakthrough storytelling opportunities.
- Define and lead brand planning processes and calendars aligning cross-functional teams around initiatives and campaigns.
Requirements
- 7+ years of experience in brand strategy, marketing, or communications, ideally in tech, mobile apps, or entertainment.
- Proven experience developing or evolving brand platforms and messaging frameworks.
- Strong understanding of consumer psychology, audience segmentation, and cultural trends.
- Ability to connect brand storytelling to business metrics and performance outcomes.
- Exceptional writing and communication skills to articulate strategy and inspire creative teams.
- Experience managing agencies and cross-functional partners to deliver integrated brand campaigns.
- Highly organized and detail-oriented managing multiple projects in fast-moving environments.
- Comfort working with data-driven teams linking brand initiatives to measurable outcomes.
- Collaborative, curious, and culturally aware thinker translating insight into creative strategy.
Nice to Have
- Experience in live events, sports, or entertainment marketing.
- Familiarity with brand tracking, measurement tools, and consumer insights platforms.
- Background working with creative agencies or in-house brand studios.
