Senior Brand Marketing Manager

over 1 years ago

Job Description

Please do not apply for this role if you are not physically located in Europe, Africa or the Middle East (UTC-1 to UTC+3). While this is a remote position, we can not consider candidates that are not based in these regions. You can find a detailed explanation in ourRecruitment FAQs.

At Hotjar, weโ€™re creating Product Experience Insights software for digital product teams. We help show how users behave and what they feel strongly about, so product teams can deliver real value, fast.

Reporting to the Director of Brand, weโ€™re looking for a Senior Brand Marketing Manager to bring creative campaigns, demand creation initiatives and brand partnerships to life. Youโ€™ll be in touch with Hotjarโ€™s customers, understand what motivates them, and ideate creative and innovative activities that tell our brand story. In collaboration with the Marketing teams, youโ€™ll bring them to life, measure and analyze the impact through our brand metrics and tracker.

You will:

  • Supporting our GTM strategy full-funnel by ideating campaigns and kick-starting brand partnerships.
  • Work in close collaboration with Marketing Exec and Leadership, as well as our Creative Producer and the Creative and Communications teams, with a focus on efficiency and maximum impact, leveraging existing resources and budget.
  • Constantly channel the voice of, and be in touch with the Hotjar customers.
  • Support in evolving our brand strategy and positioning.
  • Report on our brand metrics, e.g. brand tracker, share of voice and search trends.
  • Craft and execute brand and market research, both self-driven and with an agency.

Position Requirements

  • Experience in turning the customers voice into actionable initiatives to create demand.
  • Proven experience actively managing, executing and measuring brand campaigns and their impact.
  • Previous work experience in a B2C or B2B tech company.
  • Pragmatic approach to execution, budget spending and asset planning, organized way of working and a joy in keeping an overview over the big picture and minuscule details.
  • Desire to work in a respectful, transparent, and collaborative work environment, following Hotjarโ€™s company values, culture and ways of working.
  • Must submit to a background check confidentially processed by our third-party.

Compensation Range

The compensation range for this role is โ‚ฌ75,000 to โ‚ฌ100,000 annually where the offer typically falls in the range of โ‚ฌ80,000 to โ‚ฌ85,000.

Hotjar compensation approach

Our ranges are established after performing market research but the specific compensation amount of the offer will be determined based on relative experience, skills, and equity across the team. We encourage all candidates to read our Recruitment FAQs to further understand our approach to compensation and how we structure our contracts.

Hotjar Perks

In addition to the monetary compensation, we provide all team members with an assortment of unique and popular perks valued at more than โ‚ฌ10,000 a year, plus stock options and 40 days of annual leave. These have been chosen to reflect our values and ideals, be it encouraging constant learning with our Personal Development Budget, a great work/life balance with the Holiday Budget, or a happy, healthy team with our Wellbeing Budget.

Here at Hotjar, we welcome team members of all backgrounds, identities, and experiences. Working with respect is built into our core values: we are honest, tolerant, and inclusive. We celebrate the uniqueness and strength found in diversity. We all commit to creating a safe working environment and are allies to those less privileged. And we fully believe that living by these values helps us to make our company, and our product, better.

About Hotjar

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At Hotjar, weโ€™re creating Product Experience Insights software for digital product teams. We help show how users behave and what they feel strongly about, so product teams can deliver real value, fast.

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