Key Responsibilities
- Own and maintain ThriveCarts brand guidelines (voice, tone, messaging, visual standards)
- Ensure consistent brand expression across web, product, campaigns, social, email, and sales
- Act as a brand reviewer and advisor for internal teams and external partners
- Help shape and refine ThriveCarts brand voice and positioning
- Review and improve copy to ensure it aligns with brand standards and audience expectations
- Support key launches and campaigns with strong, on-brand messaging
- Collaborate with designers, copywriters, and marketers on brand-led initiatives
- Brief creative work and provide clear, constructive feedback
- Help translate brand strategy into compelling creative execution
- Monitor how the brand is perceived by customers and the market
- Identify opportunities to strengthen brand clarity, differentiation, and trust
- Support brand refreshes, new positioning work, or expansion into new audiences
Required Skills
- Strong understanding of brand strategy, positioning, and storytelling
- Excellent written communication and copy-editing skills
- High attention to detail with a strong eye for consistency and quality
- Ability to balance creativity with commercial and customer goals
- Proven experience maintaining and scaling a brand across multiple channels
- Experience working cross-functionally with marketing, product, and design teams
- Proactive, organized, and comfortable owning outcomes
- Confident giving feedback while collaborating respectfully
Experience and Education
- 3 6+ years in brand, marketing, or communications roles (SaaS or digital products strongly preferred)
- Bachelors degree in Marketing, Communications, Branding, Design, Business, or a related field (or equivalent practical experience)
- Hands-on experience managing and maintaining brand standards across multiple channels (web, product, campaigns, content, social, email, etc.)
- Experience reviewing, editing, and improving creative and copy to ensure brand alignment
