Responsibilities

• Translate brand briefs into comprehensive media plans, including channel selection, targeting strategy, reach/frequency goals, flighting, and geographic consideration
• Research and recommend channels and vendors based on audience behavior, campaign objectives, and budget efficiency
• Develop buying strategies across programmatic, reservation-based, and direct buys; determine optimal CPM, CPV, and other buying methods
• Stay current on media trends, emerging platforms, and innovations in brand advertising (CTV, retail media, audio, digital OOH, etc.)
• Negotiate and finalize media plans with vendors, securing favorable rates and added-value opportunities
• Direct contractor resources in execution, including trafficking, budget management, and campaign setup
• Manage live campaigns to ensure delivery against goals; troubleshoot pacing issues and optimize in-flight performance
• Ensure brand safety and viewability standards are met across all placements
• Partner with Marketing Analytics to design measurement frameworks, including brand lift studies, MMM inputs, and incrementality testing
• Analyze campaign performance and synthesize insights into actionable recommendations for future planning
• Build post-campaign recaps that connect media execution to brand and business outcomes
• Collaborate with Brand Strategy on campaign briefs, ensuring media plans ladder up to brand objectives and target definitions
• Work with Creative teams to align on asset specifications and delivery timelines
• Partner with Growth Marketing on integrated campaigns that span brand and performance objectives

Requirements

• 5-8+ years of experience in media planning/buying, with significant focus on brand/awareness campaigns (not exclusively performance/direct response)
• Strong understanding of media buying methods (auction vs. reservation, CPM vs. CPV, upfront vs. scatter) and negotiation experience
• Deep expertise across brand media channels: CTV/OTT, programmatic display, streaming audio, digital out-of-home, and/or traditional media
• Experience working with DSPs (The Trade Desk, DV360, etc.), ad servers, and brand measurement tools
• Fluency in brand measurement methodologies: brand lift studies, MMM, attention metrics, reach/frequency optimization
• Track record of translating campaign briefs into effective media strategies that deliver against brand KPIs

Desired Qualities

• Excellent communication skills—able to present media strategies to stakeholders and synthesize complex data into clear narratives
• Agency or in-house experience at a B2B technology company or high-growth brand
• Experience building brand media functions from the ground up or scaling existing programs
• Familiarity with media agency RFP processes and managing external agency relationships
• Experience with integrated campaigns that span brand awareness through demand generation
• Background in SaaS, developer tools, or creative/design technology sectors
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact