Brand Activation & Recruitment Associate

Responsibilities

• Plan and execute offline brand activations, school presentations, campus tours, and information sessions.
• Represent ALX at events and ensure high-quality learner engagement and lead capture.
• Support ambassador programs and community-led activation efforts.
• Coordinate logistics for recruitment events and ensure brand consistency.
• Assist in executing digital campaigns across social media and other platforms.
• Support content adaptation for local audiences under guidance from the marketing lead.
• Monitor engagement and funnel metrics to identify performance trends.
• Proactively suggest improvements based on data insights.
• Follow up with prospective learners via calls, messages, and email.
• Support structured lead nurturing workflows.
• Ensure timely responses to inquiries and maintain strong learner experience throughout the recruitment journey.
• Identify, onboard, and manage UGC creators to support recruitment campaigns.
• Coordinate affiliate-style collaborations with creators, ensuring alignment with ALX brand guidelines and performance objectives.
• Track creator performance metrics including reach, engagement, and conversion, and optimize partnerships based on results.
• Maintain strong relationships with content creators to build a sustainable, high-performing advocacy network.
• Maintain accurate recruitment tracking dashboards.
• Analyze campaign performance and activation ROI.
• Identify patterns in engagement and conversion to inform future strategy.
• Deliver structured weekly reports with insights and recommendations.
• Work closely with the Recruitment & Marketing Specialist to align activation efforts with campaign objectives.
• Coordinate with the LCE team to ensure alignment between recruitment messaging and learner experience.
• Support other verticals when needed to ensure strong brand execution across functions.

Requirements

• 3–5 years of experience in marketing, brand activation, recruitment, or program management.
• Proven ability to independently manage projects from planning to execution with minimal day-to-day supervision.
• Strong organizational and prioritization skills.
• Experience organizing offline events and activation campaigns.
• Data-driven mindset with proficiency in Excel or similar tools for reporting and analysis.
• Familiarity with digital marketing platforms and social media tools.
• Strong communication and presentation skills.
• Excellent stakeholder engagement skills.
• Ability to proactively identify challenges and escalate when needed.
• Comfortable working in fast-paced, mission-driven environments.
• Fluency in English and French (written and spoken).

Person Attributes

• Courage: Willingness to speak up and propose bold ideas.
• Humility: Open to feedback and eager to learn.
• Adventure: Motivated by ambitious goals and growth.
• Initiative: Takes ownership and acts without waiting to be told.
• Resilience: Maintains focus and composure under pressure.

Work Environment

• This role is hybrid requiring both remote work and in-person attendance at ALX hub in Casablanca.
• Availability for events, activations, and partner meetings in-person is needed.