Role Overview

The Brand & Digital Designer is responsible for delivering high-end, distinctive creative output across the company’s client portfolio — from complete brand identity systems through to website design, digital collateral, and social media brand kits. This role is the creative engine of the agency, ensuring every visual touchpoint reflects the premium positioning of the company’s healthcare clients and stands apart in a competitive market.

This is a senior creative role suited to a designer with a proven track record building sophisticated brand identities and designing website experiences that are both visually exceptional and grounded in UX/UI best practice. The ideal candidate brings strategic creative thinking alongside exceptional craft — someone who understands that great design for healthcare businesses must earn trust, communicate authority, and convert.

The role begins as part-time with a clear pathway to full-time engagement within 12 months, based on performance and agency growth.

Key Responsibilities

• Lead the development of complete brand identity systems for healthcare clients, from initial concept through to full brand guidelines
• Create distinctive, high-end visual identities including logo design, colour palettes, typography systems, iconography, and brand language
• Develop comprehensive brand guidelines documentation that enables consistent application across all channels and touchpoints
• Conduct brand discovery and strategic briefing sessions in collaboration with the Marketing Manager to ensure creative output is aligned with client objectives and target audience
• Evolve and refresh existing client brand identities where required, maintaining equity whilst elevating visual standards
• Design high-converting, visually sophisticated websites and landing pages that reflect each client’s brand identity and meet UX/UI best practice standards
• Develop wireframes, user flows, and interactive prototypes in Figma to define and communicate design intent before build
• Apply strong knowledge of web design principles including layout hierarchy, responsive design, accessibility, and conversion-focused page structure
• Produce a wide range of on-brand graphic design deliverables including social media brand kits, content templates, flyers, brochures, presentations, and advertising creative
• Maintain clean, well-organised Figma files and design systems that are accessible and usable by collaborating team members

Requirements

• Degree or diploma in graphic design, visual communication, interaction design, or a related creative discipline
• Minimum 5 years of professional design experience, with a portfolio demonstrating high-end brand identity and website design work
• Demonstrated experience developing complete brand identity systems from concept to brand guidelines, including for premium or professional services brands
• Expert proficiency in Figma, including component libraries, design systems, auto layout, and interactive prototyping is mandatory
• Strong working knowledge of Webflow and Proficiency with WordPress

Work Environment

This is a remote, offshore role operating on a part-time basis with a clear pathway to full-time engagement within 12 months, subject to performance and agency growth. The Brand & Digital Designer will collaborate daily with the company’s team and is expected to maintain consistent availability and responsiveness within agreed working hours.