Job Overview

• We are looking for a designer who can convert structured business and brand inputs into clean, usable, and repeatable visual systems.
• This includes brand identity systems, brand manuals/guidelines, marketing and sales assets, and high-fidelity landing page layouts (design only, no coding).
• This is a system-building role, not a one-off design role.

Job Role & Responsibilities

• Core Responsibilities
• Brand System Development
• Build complete identity systems: Logo system (primary, secondary, icon, light/dark, usage rules).
• Color architecture (primary/secondary/neutral + hierarchy and usage).
• Typography system (roles, scale, spacing, rules).
• Visual guidelines that make the brand easy to apply consistently.
• Produce a concise, structured brand manual (approx. up to 30 pages) that enables consistent execution without further explanation.
• Asset Creation & Application
• Apply the system across: Website visual systems and landing page layouts, sales and operational collateral (proposals, invoices, PDFs, templates), presentation systems, and basic marketing and social assets aligned with the brand.
• Landing Page Design (No Coding)
• Design high-fidelity desktop and mobile layouts based on structured content maps.
• Ensure clear visual hierarchy, strong presentation of offer, proof, and CTA, and a clean structure for developer or AI implementation.
• Structured Workflow Execution
• Work from detailed inputs (questionnaires, strategy docs, briefs) and translate inputs into structured outputs without guesswork.
• Ask clarifying questions where needed and maintain organized files, naming conventions, and version control.

Job Requirements

• Tools & Technical Stack
• Adobe Creative Cloud: Illustrator, Photoshop, InDesign.
• Figma (or equivalent).
• File expectations include clean, structured source files and exported assets (SVG, PNG, PDF, etc.) with organized layers and components for reuse.
• Seniority & Profile
• Target: Strong mid-level designer with clear potential to grow into a lead role.
• Experience: 3-5+ years in brand, visual, or marketing design.
• Portfolio should show full brand systems (not just logos) with real landing page or web design examples.
• Key attributes include the ability to think in systems, interpret structured written input, understand hierarchy, clarity, and communication, and explain design decisions in terms of business outcomes.
• Strong written and spoken English required.
• Future Growth (Important)
• This role is designed to evolve; over time, this person may help manage additional specialized designers, maintain quality control across all visual outputs, and support basic performance tracking and reporting.