Role
The Brand & Creative Strategy Lead is responsible for defining and driving the strategic foundation across all Brand & Creative work at Replit. The role translates company priorities, product strategy, and market context into clear creative direction across System, Scale, and Story. This role ensures all work is grounded in a coherent narrative, aligned to business goals, and executed with clarity and intent. Reporting to the Executive Creative Director, this role serves as the strategic lead across the function, connecting brand, product, and marketing into a unified direction and ensuring consistency across all outputs.
Responsibilities
- Define and evolve Replitβs brand positioning, narrative, and messaging architecture
- Translate company and product strategy into clear audience frameworks, value propositions, and communication principles
- Establish and maintain the strategic foundation for how Replit is understood across key audiences and markets
- Develop and lead creative briefs that articulate objectives, audience, insight, and strategic direction
- Ensure consistency of positioning and messaging across System, Scale, Story, and Services
- Partner with Strategy, Design, Product, and Marketing to align brand, product, and go-to-market narratives
- Guide the development of campaigns, launches, and key initiatives from a strategic perspective
- Provide direction and feedback on work to ensure it aligns with brand strategy and positioning
- Partner with external agencies on strategy, positioning, and campaign direction
- Identify opportunities to strengthen differentiation, clarity, and relevance in the market
- Drive alignment across stakeholders, ensuring all work ladders up to a coherent brand and business narrative
Requirements
- 7β9+ years of experience in brand strategy, creative strategy, or integrated campaign roles; working at a top-tier creative agency or equivalent environment
- Strong experience developing brand positioning, messaging frameworks, and campaign strategy
- Ability to translate complex product and business concepts into clear, compelling narratives
- Experience working across product, marketing, and brand teams
- Strong writing and communication skills
- Ability to think both strategically and executionally
- Strong presentation skills and ability to influence senior stakeholders
- Experience working with external agencies and cross-functional teams
Employee Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
