About us

We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digitaland creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG,and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity,and meticulous execution.

About the role

We’re looking for a Senior Art Director to join our creative team in Barcelona, working across global food, lifestyle and consumer brands.

We’re looking for someone with strong ideas, exceptional visual taste and a fresh perspective on what makes brands desirable today.

Someone who understands the new codes of food and lifestyle: how culture, wellness, fashion, entertainment, social behavior and changing consumer tastes are reshaping the category. You should be able to move naturally from product and sensorial storytelling to talent and lifestyle, always with a point of view that feels modern, relevant and distinctive.

This isn’t about applying the latest aesthetic to a brand. We want someone who can understand *where culture and desire are moving and help brands move with them or ahead of them. *

Key responsibilities

• Develop strong creative conceptsand visual directions across integrated campaigns, social, digital, OOH, retail and experiences.

• Build distinctive brand worlds that can stretch across product, sensorial, talent and lifestyle.

• Turn brand strategy, consumer insightsand cultural shifts into creative ideas with a clear visual point of view.

• Leadthe visual direction of projects from early concept through execution.

• Work closely with Copywriters, Creative Directors, Strategists, Designers, Motion Artistsand production partners.

• Bring fresh referencesand thinking from food, lifestyle, fashion, wellness, entertainment, design and wider culture.

• Explore new creative toolsand techniques, including AI, CGIand 3D, when they can push the idea further.

• Presentand defend creative thinking with clientsand senior stakeholders.

• Help raise the creative ambition of the brandsand the wider team.

Requirements

• 6–10 years of agency experience in Art Direction.
• A portfolio with strong conceptual thinking, visual directionand craft.

• Experience across food & beverage, FMCG, lifestyle, wellness, beauty, hospitality or other consumer categories.

• A strong understanding of how to create desire around both productsand people.

• Excellent contemporary visualand cultural awareness.

• The ability to move between big brand thinkingand social-first ideas without treating them as separate creative worlds.

• Experience working across multiple channelsand formats.

• Confidence leading creative developmentand collaborating with multidisciplinary teamsand external partners.

• An active curiosity about how people’s tastes, behaviors and expectations are changing.

• A point of view on where brands should go next, not just what looks good today.

• You understand that food today is as much about identity, ritual, entertainment and lifestyle as it is about appetite.

Languages

• English (mandatory)
• Spanish (preferably)
• Any other languages are a plus.

What we offer

• Remote flex Fridays from 9:00 AM to 2.30 PM.
• Three weeks of remote work per year.
• Summer working hours across July and August (9:00 AM to 4.00 PM)..
• Free English & Spanish classes to boost your global communication skills.
• Access to Wellhub, a wellness platform offering a wide range of fitness and wellbeing options.
• Flexible retribution plan for meals, transport and childcare.
• Holidays: 22 working days + 3 days established by the collective agreement + nationaland local public holidays.
• Bright, spacious offices in the heart of Barcelona.
• Competitive salary with real growth opportunities.
• A global environment, cutting-edge tools,and a culture driven by trends and innovation.