• As a Creative Strategist, you are responsible for creating high converting collaterals & assets for our range of DTC supplements. 
• These include performance-driven creatives like static ads, short form videos/UGC, landing pages, listicles  to drive customer acquisition for our brand that focuses on women 35-65+. 
• You will leverage creative insights, data, and research to craft a compelling and effective creative strategy.

Key Outcomes

• Design new winning creative formulas across various ads & pages.
• Improve overall brand aesthetic, look & feel.

What You’ll Be Doing

• Manage the ideation and execution of digital advertising assets for the direct response campaigns.
• Creating scroll stopping ads across various projects. (FB, IG, landing pages etc)
• Editing raw UGC/videos & turning them into high converting assets.
• Research competitor ad strategies, customer’s visual language, design new hypotheses and apply new attention grabbing techniques into ad production.
• Maintain a rigorous A/B test schedule, testing different hypothesis, styles and concepts.
• Redesigning/ optimising landing pages to improve eye flow, aesthetic appeal & conversion rates.
• Collaborate with external creative teams to produce high level assets to elevate our brand. (photoshoots, product videos)
• Support new product design, launch kits and promo campaigns.

Requirements

• 5+ years of experience in creative DTC ads, A/B testing, CRO in the ecommerce space with an emphasis on design rather than data analysis.
• A portfolio demonstrating design & video editing skills that enhance user experience and conversion rates.(concept/ layout testing etc)
• Strong visual storytelling ability (design that evokes emotion, emphasises main points in the copy, while keeping a clean and polished look)
• Ability to distil new concepts into applicable frameworks and roll out them out to new designers quickly.
• Independent problem solver who is resourceful.
• Organized & meticulous. 
• Obsessed with psychology, design, video, content & advertising.
• Dialled into the industry: Eg involved in the DTC twitter, DRM/creative testing spaces.
• Interested in applying skill sets in the right (highly scalable) opportunity/vehicle.
• Bonus: Experience, knowledge or interest in branding, sociology, psychology, storytelling, product design.

Benefits

• Competitive salary and performance based bonus.
• Opportunities for personal development and advancement.
• Collaborative and dynamic work environment.