Job Description
- As a Creative Strategist, you are responsible for creating high converting collaterals & assets for our range of DTC supplements.
- These include performance-driven creatives like static ads, short form videos/UGC, landing pages, listicles to drive customer acquisition for our brand that focuses on women 35-65+.
- You will leverage creative insights, data, and research to craft a compelling and effective creative strategy.
Key Outcomes
- Design new winning creative formulas across various ads & pages.
- Improve overall brand aesthetic, look & feel.
What Youโll Be Doing
- Manage the ideation and execution of digital advertising assets for the direct response campaigns.
- Creating scroll stopping ads across various projects. (FB, IG, landing pages etc)
- Editing raw UGC/videos & turning them into high converting assets.
- Research competitor ad strategies, customerโs visual language, design new hypotheses and apply new attention grabbing techniques into ad production.
- Maintain a rigorous A/B test schedule, testing different hypothesis, styles and concepts.
- Redesigning/ optimising landing pages to improve eye flow, aesthetic appeal & conversion rates.
- Collaborate with external creative teams to produce high level assets to elevate our brand. (photoshoots, product videos)
- Support new product design, launch kits and promo campaigns.
Requirements
- 5+ years of experience in creative DTC ads, A/B testing, CRO in the ecommerce space with an emphasis on design rather than data analysis.
- A portfolio demonstrating design & video editing skills that enhance user experience and conversion rates.(concept/ layout testing etc)
- Strong visual storytelling ability (design that evokes emotion, emphasises main points in the copy, while keeping a clean and polished look)
- Ability to distil new concepts into applicable frameworks and roll out them out to new designers quickly.
- Independent problem solver who is resourceful.
- Organized & meticulous.
- Obsessed with psychology, design, video, content & advertising.
- Dialled into the industry: Eg involved in the DTC twitter, DRM/creative testing spaces.
- Interested in applying skill sets in the right (highly scalable) opportunity/vehicle.
- Bonus: Experience, knowledge or interest in branding, sociology, psychology, storytelling, product design.
Benefits
- Competitive salary and performance based bonus.
- Opportunities for personal development and advancement.
- Collaborative and dynamic work environment.
