Exploding Kittens

Senior Brand Manager

8 month ago

Job Description

The Marketing team at Exploding Kittens is responsible for driving the strategy and execution of go-to-market plans for all product releases. The Senior Brand Manager will set the long-term strategic marketing plan for key releases, identifying consumer and retailer trends and translate those insights into new product concepts.

A successful candidate must have a passion for our mission, games, and technology; be a strategic and creative thinker; have recent experience building and developing gaming brands or similar as well as experience managing brand partnerships, and expertise in managing large-scale marketing campaigns.


  • Lead new product launches from conception to execution and deliver creative campaigns that drive revenue
  • Evolve the brandโ€™s position, target audience, and current engagement across all utilized platforms
  • Ensure brand success by constant monitoring of marketing performance and taking swift, corrective action as needed.
  • Curate, expand, and develop relationships with entertainment partners and digital influencers for campaign activations and events
  • Identify and secure key brand/promotional partnerships and collaborations
  • Plan new assets to support and enhance the brand portfolio that can be used across licensing, partnerships, product development, PR, and marketing
  • Advanced in leveraging consumer insights and data to craft and execute marketing plans that effectively establish objectives, key messaging, positioning, and pinpoint target audiences


  • 7+ years experience in brand strategy, brand building, campaign management or agency equivalent role
  • Must be in the card/board game industry, or similar experience
  • Proven experience in a supervisory role
  • Highly strategic with sharp project management, problem-solving, organizational and analytical thinking skills
  • Demonstrated ability of developing go-to-market plans and large scale marketing campaigns for highly visible brands and/or product launches
  • Proficient in social media including Instagram, TikTok, and other app-based platforms, including community gaming platforms, Discord, Reddit, etc
  • Manage marketing budgets and provide insight or approval for all marketing expenses
  • Experience managing creative, media, and research agencies


  • 100% Company paid medical, dental, and vision benefits for you and your family
  • Flexible spending account options (medical, dependent care, transit)
  • 401k with company matching
  • Employee Equity Incentive program
  • Flexible paid vacation
  • Learning & development allowance 
  • Monthly wellness benefit + complementary wellness subscriptions

About Exploding Kittens

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Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10K through Kickstarter, the Exploding Kittens campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and has sold over 18 million games. Started by former Xbox game designer Elan Lee and The Oatmealโ€™s founder Matthew Inman, Exploding Kittens and its family of games seek to reshape traditional game night into an entertaining person-to-person experience. Today, there are nearly 30 games available for purchase as well as an Exploding Kittens mobile app that is one of the top 30 premium games on both iOS, Android, and the Nintendo Switch console, as well as a free-to-play app, Kitty Letter.

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