Duolingo

Senior Content Designer, Growth

8 month ago

Job Description

Our mission at Duolingo is to develop the best education in the world and make it universally available. But weโ€™ve got more left to do โ€” and thatโ€™s where you come in!

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

Craft experiences that excite our learners to work toward their goals every day.

With over 500 million learners, Duolingo is the worldโ€™s most popular education app โ€” but how can we make sure they stay committed to learning every day? Enter content design!

As a senior-level content designer within Duolingo's Growth area, youโ€™ll drive the messaging, content strategy, and naming for experiences that keep our learners coming back. From collaborating on features like Daily Quests to writing our (in)famous practice reminders, youโ€™ll craft some of Duolingoโ€™s most beloved user experiences.

Youโ€™ll work with autonomy and focus on a few projects at a time and drive their content strategy forward. If you like running experiments and sharing insights so your wins can have a greater impact, this is a good role for you. No โ€œsprinkling copy magicโ€ here.

Do you like games? Us too! Youโ€™ll be encouraged to take inspiration from mobile games, experimenting with new ways to hold our learnersโ€™ interest like the best games do.

This role reports to the Senior Manager, Content Designer as a member of the Content Design team. We sit within the Design org, the instrumental creative partner in most projects at Duolingo. At Duolingo, we take pride in making learning fun and effective for everyone, and your work will play a meaningful role in helping us achieve our mission.

You will...

  • Craft content experiences that champion our learners
  • Partner with product designers and product managers to turn product opportunities into successful features and interaction designs
  • Communicate Growth features and functionality by talking up to learners and helping them understand and use the app
  • Write our (in)famous push notifications, occasionally ghostwriting for Duo the owl and world characters like Lily
  • Develop ways to scale copy across the Growth area, such as maintaining content style guides
  • Make hypotheses about copy and run experiments
  • Work with our localization team to ensure A+ translation

You have...

  • The heart of a storyteller and the brain of a strategist
  • A portfolio with UX writing samples
  • 5+ years crafting content for a consumer app
  • A gift for expressing complicated things in plain language
  • Experience taking a leadership stance, whether in title or behavior
  • Experience writing copy for multilingual audiences
  • Confidence presenting your work
  • The ability to work from Pittsburgh, PA

Outstanding candidates will have...

  • Experience developing content guidelines within a design system
  • Curiosity about visual design
  • Experience developing new and novel content models
  • Experience collaborating with translators
  • A background in mobile gaming (being a gamer counts!)


About Duolingo

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Our mission at Duolingo is to develop the best education in the world and make it universally available. But weโ€™ve got more left to do โ€” and that's where you come in!

Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we have also entered into literacy with Duolingo ABC, English proficiency testing with the Duolingo English Test, and even Math.

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

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