About the Role
As the Brand Director, you'll take charge of crafting Patreon’s strategic plan and brand narrative by diving deep into market and consumer insights, as well as the broader cultural context. Your collaboration will be extensive, touching base with key team members from our marketing, product and comms teams, ensuring an integrated and impactful approach across our brand campaigns and all marketing efforts. This role grants you the creative space to shape and drive the brand's storytelling direction and calendar, backed by substantial support to bring your vision to life.About You
- Strategic thinker with a track record of developing and executing multi-channel marketing roadmaps, ensuring alignment between brand storytelling, growth objectives, and business outcomes.
- Proven ability to drive cross-functional collaboration at scale, influencing senior stakeholders and aligning diverse teams—including creative, growth, and product marketing—to deliver cohesive brand experiences.
- Expert-level knowledge of brand performance measurement frameworks, with the ability to develop and refine proprietary metrics that drive brand equity, customer lifetime value, and competitive differentiation.
- Experience architecting and overseeing an annual brand calendar that harmonizes product launches, cultural moments, and market trends to drive sustained engagement and category leadership.
- Deep proficiency in integrating qualitative and quantitative data insights to craft compelling narratives that guide brand strategy, campaign optimization, and long-term market positioning.
About Patreon
Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts:- Put Creators First | They’re the reason we’re here. When creators win, we win.
- Build with Craft | We sign our name to every deliverable, just like the creators we serve.
- Make it Happen | We don’t quit. We learn and deliver.
- Win Together | We grow as individuals. We win as a team.
