Responsibilities

• Translate marketing and business objectives into effective and engaging digital design solutions, ensuring brand consistency and adherence to guidelines.
• Collaborate closely with marketing and product to conceptualize, design, and deliver impactful digital experiences from concept to launch.
• Continuously seek opportunities to innovate and enhance our visual identity in line with our OKRs by staying informed about industry trends, new technologies, and digital design best practices.

Visual Storytelling & Brand Consistency

• Champion the visual brand identity of Simply Business, ensuring all digital touchpoints are cohesive, impactful, and resonate with our target audience.
• Develop and maintain visual design systems and guidelines, ensuring consistency across various digital assets and platforms.
• Infuse creativity and a keen eye for aesthetics into all designs, enhancing user engagement and conversion.

Design System Ownership & Development

• Help with the definition, creation, and maintenance of our comprehensive design system, including UI components, patterns, guidelines, and documentation.
• Collaborate with our marketing department to ensure that the design is on brand and meets the strategic needs to deliver on our OKRs.
• Collaborate with internal UX designers, engineers, product managers, external agencies and freelancers to ensure the design system effectively addresses user needs and technical constraints.
• Evangelize the adoption and consistent application of the design system across the FoH of the website.
• Continuously audit and evolve the design system based on user feedback, performance data, and evolving design trends.
• Strong competence in WordPress for website development, proactively identifying and resolving build challenges arising from resource constraints or platform limitations through intelligent problem-solving.

WordPress Expertise & Templating

• Confidently operate within the WordPress environment, demonstrating strong ability in both the creation of new custom templates and the expert editing of existing ones.
• Apply design principles directly within WordPress, ensuring designs are visually appealing, responsive, and optimized for performance.
• Collaborate with the team to ensure seamless implementation of designs and templates, proactively identifying and resolving technical challenges.

Problem-Solving & Adaptability

• Exhibit exceptional problem-solving skills, particularly when encountering technical constraints or resource limitations during digital build processes.
• Proactively identify design challenges and propose practical solutions that balance creative vision with feasibility.
• Thrive in an environment of ambiguity, comfortable with evolving requirements and capable of pivoting quickly while maintaining high standards of quality.

Project Ownership & Collaboration

• Efficiently manage multiple design projects simultaneously, prioritizing tasks and working effectively under tight deadlines.
• Present design concepts and rationale clearly and persuasively to stakeholders at all levels.
• Contribute to a collaborative team environment, providing constructive feedback when applicable.

Qualifications

• Bachelor's degree in Graphic Design, Digital Media, Web Design, or a related field.
• 7+ years of progressive experience as a Digital Designer, with a strong portfolio showcasing a diverse range of digital projects (websites, landing pages, campaigns, etc.).
• Deep understanding of design principles, typography, color theory, and visual hierarchy.
• Demonstrable expert-level proficiency in WordPress or similar, including hands-on experience with theme/template creation, customization, and troubleshooting.
• Experience with animation, motion graphics, or video editing for digital platforms.
• Mastery of industry-standard design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, Figma, Wordpress, Aftereffects).
• Solid understanding of UX/UI principles, responsive design, and web accessibility standards.
• Proven ability to work effectively in a fast-paced, deadline-driven environment.
• Exceptional problem-solving skills, with a track record of creatively overcoming design and technical challenges.
• Strong communication and interpersonal skills, with the ability to articulate design concepts and collaborate effectively with cross-functional teams.
• A highly ambitious and proactive individual who embraces challenges and thrives in ambiguous situations.
• Excellent communication, collaboration, and presentation skills.

Preferred Qualifications

• Experience contributing to and maintaining a mature design system.
• Familiarity with front-end development technologies (HTML, CSS, JavaScript) and their impact on design.
• Experience with A/B testing and data-driven design decisions.
• Experience in the financial services or insurance industry, particularly with small business audiences.
• Experience with motion design or micro-interactions.