Responsibilities

• Define and evolve the design strategy for the Lifecycle group, focusing on activation, conversion, retention, and re-engagement.
• Collaborate with Product partners to identify funnel opportunities and design growth experiments.
• Lead and mentor a team of product designers fostering curiosity, accountability, and quality.
• Design, prototype, and test growth-focused solutions across onboarding, premium upsells, authentication, and dashboard entry points.
• Partner with analytics and research to turn insights into actionable design opportunities.
• Ensure design outcomes are measurable, accessible, and aligned with user needs and business goals.
• Build scalable patterns and frameworks for growth experiments enabling rapid testing without sacrificing usability.
• Present design strategies and results to senior leadership highlighting user impact and business value.
• Work with Product Design Ops to maintain and evolve the design process ensuring efficient workflows and quality deliverables.
• Champion user-centered design principles to create intuitive, accessible experiences informed by research and feedback.

Requirements

• 8+ years of product or UX design experience with a portfolio demonstrating clarity and impact.
• 2+ years leading or mentoring designers, formally or informally.
• Experience designing for growth, onboarding, and user acquisition/engagement.
• Proficiency in Figma and modern design systems.
• Skilled in collaboration with engineers and PMs understanding design implementation impacts.
• Clear communication skills to frame design rationale and build alignment.
• Motivated to balance hands-on contribution with coaching and delegation.
• Comfortable with ambiguity and proactive in bringing structure and clarity.