Responsibilities

• Build, evolve, and maintain brand systems (templates, guidelines, components, iconography) adopted across products and teams
• Translate brief/Figma handoffs into production‑ready assets with clean typography, layout precision, and file hygiene
• Design with motion in mind, creating layered styleframes and files that anticipate movement for seamless animation handoff
• With consistency across touchpoint and breakpoints, ship multi‑format campaigns: web, social, email, event collateral
• Define and maintain sub‑brand frameworks for ecosystem initiatives
• Create partner enablement kits (tooling, usage rules, asset specs) to scale brand quality in the ecosystem
• Collaborate tightly with Design, Ecosystem, and Media on narrative, visual hierarchy, and system‑level consistency
• Establish clear pipelines: briefs, milestones, review/handoff checklists, export standards; reduce cycle time and rework
• Proactively identify brand/UI debt; propose solutions and lead refactors without heavy hand‑holding
• Ensure accessibility by default (color contrast, legibility, reduced‑motion fallbacks) and pass audits for public surfaces
• Track adoption and performance of assets; iterate based on feedback and measurable outcomes

Requirements

• 3–5+ years in brand/graphic design, with a portfolio spanning campaigns, events, merch, web/UI, and system thinking
• Mastery of Figma and Adobe Illustrator/Photoshop; confident with exports, color management, and production specs
• Strong typographic craft, composition, hierarchy, and consistent spacing/grid discipline
• Motion literacy with performance‑friendly techniques and restraint
• Operational rigor: time management, stakeholder coordination, crisp communication, and thoughtful rationale
• Self‑directed, ownership‑oriented, and outcome-driven in a high‑throughput environments

Nice to Have

• Motion: After Effects, Jitter, Rive, Lottie, UnicornStudio; Blender/Spline for lightweight 3D
• Web: Webflow/Framer or front‑end literacy to smooth design‑to‑dev collaboration and handoff
• Web3 or developer‑focused brand experience; agency or startup background
• Experience with event/experiential design and scalable production workflows

How You Work

• Quality bar: You sweat details—type scale, spacing, motion timing, focus/hover states, empty/loading/error variants
• Systems thinking: Prefer reusable patterns over one‑offs; advocate for consistency at scale
• Pragmatic craft: Balance elegance with delivery; choose approaches that optimize for user clarity and maintainability
• Autonomy: Plan, communicate, and execute without constant guidance; escalate only when necessary
• Collaboration: Work tightly with design/engineering, welcome feedback, and provide constructive critique with clear reasoning