Responsibilities

• Lead the UX vision for AI financial coach, defining its communication and support for users.
• Design conversational flows, reasoning paths, and interaction patterns for intuitive and emotionally intelligent AI behavior.
• Design and contribute to AI evaluation frameworks to ensure consistent, safe behavior and personality.
• Partner with ML teams to shape model responses, decision explanations, and escalation processes.
• Build frameworks for tone, behavior, escalation, and compliance guardrails.
• Continuously optimize the coach using behavioral data, success signals, and user feedback.
• Design engagement system including streaks, missions, challenges, milestones, and reward feedback.
• Craft motivational loops to celebrate progress without manipulation or dark patterns.
• Develop visual languages, animations, and pacing to make progress emotionally reinforcing.
• Partner with behavioral scientists to ground systems in proven psychology focusing on intrinsic motivation.
• Personalize gamification based on user context, goals, and risk profile.
• Define and evolve end-to-end interaction model ensuring cohesion across AI coach, gamification, insights, and financial features.
• Establish and maintain scalable design system for AI and gamification components and motion principles.
• Translate complex financial data into clear, supportive experiences shaping architecture, logic, and user flows.

Core Product Design Responsibilities

• Define long-term design vision for consumer financial wellness app blending UX, conversation, automation, and game mechanics.
• Translate Trustly’s capabilities into accessible and friendly user experiences.
• Lead end-to-end design for new features including research, flows, prototypes, UI, interaction design, narrative, and polish.
• Work closely with engineering to ensure quality, performance, and scalability of design implementation.
• Build reusable systems, component libraries, and interaction patterns supporting fast product development.
• Measure success through user behavior, engagement, and financial health improvements.
• Present design decisions and strategies clearly to executives and cross-functional teams.

Requirements

• 7+ years of experience in product design, UX, game design, or interaction design, preferably with consumer apps or fintech.
• System thinker with understanding of loops, motivations, branching paths, and long-term user journeys.
• Experience designing gamification systems, rewards, achievements, and habit-forming mechanics.
• Skilled in crafting complex non-linear flows such as narrative interactions and progression systems.
• Comfortable designing AI-driven interfaces including conversational UX and model behavior constraints.
• Ability to collaborate closely with ML teams understanding data inputs and guardrails impacts.
• Clear communicator able to articulate design rationale to engineers, product managers, researchers, and executives.
• Experience with rapid prototyping, user testing, and iterative product development in fast-paced environments.
• Deep empathy for users with financial anxiety and passion for improving financial wellbeing.