Duties and Responsibilities

• Define and evolve the creative vision for how the companys brand is expressed through its digital product, customer experience, and design systems.
• Lead creative direction for our product and lifecycle journeys  covering landing experiences, life-cycle marketing, product discovery and application flows, and policy management.
• Collaborate with Product Design and Product Management to ensure the companys identity, tone, and emotion are consistently reflected in every product interaction, from UI to motion to storytelling moments.
• Partner with Marketing and Brand teams to maintain cohesion between campaign storytelling and the in-product experience.
• Collaborate cross-functionally with leadership to align product aesthetics with company strategy and values.
• Lead, mentor, and grow (as necessary) a small but mighty team of creatives. Bring in design specialists to support the vision as needed.
• Push creative innovation across the design practice  exploring new ways to bring the brand to life through design systems, visual craft, illustration, animation, motion, graphics, photography, typography, microinteractions and more.
• Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally.

Qualifications and Skills

• 10+ years of experience in design, art direction, or creative leadership, with a strong track record of shaping digital products and brand systems, and several years leading multi-person design teams.
• Proven ability to design visually striking, emotionally resonant, and intuitive experiences that deliver compelling narratives for b2c journeys. Ideally within industries that involve complex decisions such as fintech, healthtech, or insurtech.
• Proven ability to own a portfolio of surfaces, managing priorities for a small team.
• Demonstrated experience turning ambiguity into clarity  structuring complex information and simplifying it into elegant, actionable flows.
• Skilled at team and stakeholder communication  you make design rationale clear and compelling.
• A track record of positive impact to quality, craft and design culture.
• A portfolio showcasing breakthrough creative work showcasing strong storytelling craft for b2c products that connects brand and products seamlessly