About the role

• Own the design of provider acquisition experiences
• Lead design for landing pages across different segments (therapists, prescribers, group practices) and states
• Design and optimize lead forms to maximize submission rates while capturing the information needed
• Create compelling visual design and messaging that resonates with providers and drives action
• Design re-engagement campaigns for the ~150K providers who've previously shown interest but haven't completed signup

Drive growth through rapid experimentation

• Run continuous A/B tests and experiments to improve conversion at every step of the acquisition funnel
• Work closely with data and product marketing to identify opportunities, form hypotheses, and validate results
• Move fast—shipping multiple experiments per week when needed—while maintaining design quality
• Develop an intuition for what works through constant learning and iteration

Collaborate deeply with cross-functional partners

• Partner with product marketing on messaging, positioning, and campaign strategy
• Work with engineering to build experimentation infrastructure and ensure designs are shippable quickly
• Collaborate with data to understand user behavior, set success metrics, and analyze experiment results
• Coordinate with the growth marketing team on channel-specific needs and campaign launches

Bring consumer product craft to growth work

• Apply strong visual design skills to create landing pages that feel polished and trustworthy
• Design interactions that reduce friction and guide providers smoothly toward conversion
• Develop mobile-optimized experiences (80% of traffic is mobile)
• Balance aesthetic quality with performance—knowing when a design is "good enough" to ship and learn from

Contribute to design systems and team practices

• Build reusable components and patterns for landing pages and forms in design system (Helix)
• Document learnings from experiments to build institutional knowledge
• Help evolve experimentation practice and tooling as team scales

You'll be a great fit if you

• Have strong product design experience with a growth focus (5-8 years, 3+ years on growth/acquisition teams)
• Shipped high-performing consumer-facing web experiences with measurable impact
• Understand landing page optimization, form design, and conversion funnel psychology
• Combine craft with velocity with polished visual and interaction design work
• Are metrics-driven and experiment-minded, excited by data and iteration
• Have consumer product sensibility—know how to make digital experiences compelling and trustworthy
• Collaborate effectively across functions including marketing and engineering
• Care about the mission to expand access to mental healthcare