Work/Project Scope

• Architect and implement AI-powered creative workflows that accelerate the production of static, motion, and video assets.
• Design the end-to-end creative system for paid acquisition, from intake to delivery across channels (e.g., Meta, TikTok, YouTube, display).
• Integrate generative AI tools (image, video, audio, and text) into a streamlined pipeline using APIs, low/no-code platforms (e.g., n8n, Make, Zapier), and light scripting.
• Build modular systems and templates in Figma, Adobe Creative Cloud, and motion design tools to increase iteration speed while ensuring brand consistency.
• Establish and document human touchpoints for QA, legal, brand, and performance reviews to maintain oversight and quality standards.
• Produce static assets (editable in Figma), motion content (animations, display), and short-form video optimized for performance marketing.
• Translate growth hypotheses into structured creative systems (e.g., modular headlines, messaging frameworks) that support AI remixing and scalable testing.
• Collaborate with marketing analytics to connect creative variants to performance data (CTR, CAC, ROAS, LTV), then optimize templates and processes based on insights.
• Define and maintain asset libraries, taxonomies, and tagging schemas that support efficient versioning, discoverability, and reuse.
• Create documentation, playbooks, and onboarding materials for cross-functional teams to effectively use and contribute to the creative system.
• Drive continuous improvement by running structured experiments on prompts, templates, workflows, and tooling.

Must Haves (Required Skills)

• 6–10 years of experience at the intersection of creative technology, design systems, performance marketing, and AI-powered workflows.
• Proven ability to design and implement creative automation systems for marketing, not just use AI tools.
• Hands-on experience with AI platforms (e.g., OpenAI, Gemini), automation tools (e.g., Zapier, n8n, Make), and scripting for tool integration.
• Advanced proficiency with Figma (components, libraries, tokens) and Adobe Creative Cloud (especially After Effects and Premiere Pro).
• A strong portfolio of performance-driven creative (Meta ads, display, short-form video) and a clear understanding of channel-specific creative requirements.
• Systems thinker with strong design sensibility and attention to detail—able to operationalize high standards for static, motion, and video creative.
• Effective communicator capable of bridging the gap between creative and technical teams, translating complex workflows into user-friendly systems.