Role Responsibilities

• Build and run a localization engine that turns US creative into international ready assets fast, with strong QA across translation, layout, tone, and compliance.
• Create performance creative for Meta, TikTok, YouTube, Snap and iterate quickly based on results.
• Develop market native concepts and executions that go beyond translation while still feeling on brand.
• Own UGC first creative production, turning raw creator and customer footage into high performing ads with strong hooks and retention frameworks.
• Partner with Paid Media to feed winning creator assets into paid, test variants, and scale what works.
• Support international retail launches with geo targeted creative activations and in market moments.
• Deliver localized onsite creative for international markets and launches and keep it aligned with paid narratives.
• Build repeatable playbooks, templates, and systems so international creative scales without chaos.
• Design inside EFSA and GDPR constraints without killing performance or brand voice.

Requirements

• 5+ years of design experience with strong performance marketing work
• Experience localizing creative across multiple countries, ideally EU plus at least one English speaking market like UK, Canada, or Australia
• Ability to build and iterate paid social creative that drives outcomes, not just pretty brand assets
• Strong UGC or short form video editing experience and understanding of hooks, pacing, and mobile first best practices
• Highly organized and able to manage a high volume of assets, versions, and approvals
• Ability to collaborate cross functionally and communicate clearly across time zones

Bonus

• Experience in regulated categories like health, supplements, or claims heavy products

Tools and Skills

• Figma required, strong typography skills and modular template building
• Video editing in CapCut, Premiere, After Effects or similar with ability to create many variants quickly
• Comfortable producing statics and video for paid, organic social, landing pages, and email
• Experience building localization workflows with translators or VAs, including version control and language QA
• Familiarity with Shopify and web creative modules is a plus

Approach to the Role

• Own the outcome end to end, not just the design files
• Move fast with clean QA on translation, layout, and compliance
• Think performance first: hooks, pacing, retention, CTA, then polish
• Localize like a native: adapt tone and culture, not just language
• Balance brand consistency with bold testing and creative variety
• Use EFSA and GDPR constraints as guardrails, not excuses
• Stay organized across high volume: versions, approvals, handoffs, deadlines