Job Description
Maintain a modern creative organization that supports all marketing and business functions, acting as a strategic internal agencyEstablish creative strategy, frameworks, brand systems, and storytelling principles that scale across audiences, products and channels
In collaboration with the Creative Director, lead the creative strategy, ensuring high-quality, relevant content and multimedia assets
Lead and develop creative concepts and assets for integrated campaigns, product launches, ABM programs, and executive-level communications
Translate technical products, platforms, and solutions into clear, differentiated B2B narratives
Partner with Product Marketing and Sales to develop creative that supports the full funnelβfrom awareness and demand generation to enablement and retention
Work closely with Marketing functions, Communications, Product, Sales, and other teams to ensure creative efforts are integrated and consistent across all channels
Mentor multidisciplinary teams across design, copy, content, and production
Manage and align agencies, contractors and production partners to standards and business priorities
Maintain a fanatical devotion to detail; ensuring that while our stories are engaging and vibrant, they remain rooted in the unassailable accuracy that defines the Nielsen name
Requirements
- 10+ years of creative experience in global brands with a strong reputation as an expert
- 7+ years of experience in managing agencies and leading teams, including both direct reports and cross-functional teams and agencies
- Proven track record of leading, developing and executing successful, large-scale creative strategies
- Leadership in driving innovation and complex initiatives
- Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders
- Bachelorβs degree in Design, Advertising, Marketing or equivalent experience; advanced degree or specialized certifications preferred
Benefits
- Health & wellness plans
- 401(k) retirement coupled with a Nielsen match
- A generous paid time off policy
- Company provided car for those who qualify
- Discretionary incentive/bonus
