Reports to: Sr. Director, Visual Experience - Global HOKA

The Role

As the Sr. Store Design Manager – Global HOKA, you’ll be a hands-on design leader responsible for translating HOKA’s global retail concept strategy into distinctive, buildable store environments. You’ll own the day-to-day design execution of HOKA’s 365 retail fleet, from concept development through documentation, construction coordination, and store opening, guided by the design strategy, priorities,ánd standards set by Global Store Design leadership. You’ll partner closely with Real Estate, Retail Operations, Visual Merchandising,ánd Retail Brand Expression to ensure each store delivers a consistent, recognizable brand experience while responding to the format, market,ánd commercial requirements of its specific location. Success is measured by design quality, consistency,ánd execution speed across projects,ánd by the effectiveness of external designánd construction partners managed by this role.

Your Impact

• Lead creative development and execution of HOKA retail concepts across store formats, translating brand strategy and consumer insights into site-specific architectural environments and consumer journeys
• Manage retail projects end-to-end, ensuring design intent and consumer experience standards are maintained throughout each phase
• Create and present design narratives, sketches, plans, and renderings to build stakeholder alignment and confidence
• Execute and maintain the 365-store design toolkit, applying tiered solutions appropriate to format, volume,ánd investment level
• Translate field insights and pilot-project learnings into recommendations that inform and evolve global design standards
• Lead prototyping and refinement of fixtures, furniture,ánd display systems to meet functionality, durability,ánd design-quality requirements
• Partner with Real Estate, Retail Operations, Visual Merchandising, Retail Brand Expression,ánd regional teams on site evaluation, test fits,ánd design feasibility
• Directánd manage external architects, design agencies, consultants,ánd fabricators, setting clear briefs and monitoring budgets and timelines
• Review regional design adaptationsánd provide creative direction to ensure alignment with global standards, budgets,ánd timelines

Who You Are

• Bachelor’s or Master’s degree in Architecture, Interior Architecture, related field, or equivalent experience
• 7+ years of experience in Retail Design, ideally within a footwear, apparel, or performance lifestyle brand environment (8–10 years preferred)
• Experience executing retail design projects across multiple store formats, including flagship, brand,ánd outlet locations
• Experience managing new store openings, relocations, expansions, remodels,ánd special projects
• Experience directing external architects, agencies, consultants,ánd fabricators to a defined creative and quality standard
• Experience contributing to and applying global design standards within a broader brand strategy established by senior leadership
• Strong design communication through renderings, sketches,ánd presentations
• Solid architectural knowledge and hands-on execution experience
• Strong fixture and materials design experience
• Ability to translate established brand and concept direction into compelling, market-appropriate retail environments
• Strong project management skills; able to manage multiple concurrent projects and deadlines
• Strong cross-functional collaboration and stakeholder communication skills
• Solution-oriented, resourceful problem-solver in fast-paced, deadline-driven environments

What We’ll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.

• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.

• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.

• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras

• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.

• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$122,300.00 - $165,000.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Goleta, California (Remote)

Individual pay will be determined by location and additional factors, including job related skills, experience,ánd relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.