About the role

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.

Every great ad starts with a brief, and in most teams the brief is still where things go wrong: scattered documents, missing context, endless back-and-forth. As a Product Designer for Brief mode, you’ll own how briefs are created, understood and brought to life inside Pencil. You’ll design the experience from the first upload through AI analysis, collaborative editing, review and approval, all the way to the moment a brief turn into the finished creative. You’ll work where agentic AI meets real creative workflows, shaping how people and agents work together: when the AI suggests, when it acts,and how users stay in control. Your work will help a global brand team and a two-person agency brief with the same clarity and confidence.

Key responsibilities

• Own the end-to-end Brief mode experience
• Design agenticand AI-assisted interactionsand journeys prototyping fast(Figma/ AI tools)and writing clear, build-ready handovers
• Work closely with Product, Engineering and AI teams from discovery to delivery, Run user research and usability testing,and use product analyticsand session replays to find frictionand back design decisions with evidence
• Help evolveand maintain Pencil’s design system with reusable patterns that hold up for enterprise brandsand self-serve users alike

Your background

• 5+ years of product design experience on B2B SaaS or complex workflow tools, with a portfolio showing end-to-end ownership of shipped features
• Hands-on experience designing AI-powered products: generative, conversational or agentic interfaces, including uncertainty, loading and error states
• Strong interactionand systems thinking: multi-step flows, permissions, statusesand edge cases, all brought together in a coherent experience
• Fluency in Figmaand rapid prototyping; comfort with AI prototyping tools or front-end basics(React, component libraries) is a strong plus
• Experience using qualitative researchand quantitative data(e.g. Amplitude) to shapeand validate decisions
• Bonus: experience in adtech, marketing, creative operations or agency workflows

You’ll Thrive Here If You…

• Are curious about where AI is goingand excited, not threatened, by designing for the creative people it’s meant to empower
• Move fastand iterate: you’d rather put a prototype in front of users this week than polish a deck for a month
• Take ownership: you spot problems beyond your brief, speak upand see them through
• Communicate directlyand collaborate openly,and giveand take candid feedback with engineers, PMsand customers
• Care about craftand outcomes equally,and hold the details to a high standard without losing sight of the impact
• Frame unclear problemsand question assumptions. Solve the real problem, not just the symptoms.

KPIs & Success Measures

• Have 5 clients actively use the entire briefing flow by the end of 2026

• Adoption of briefs: % increase of briefs submitted per active workspace.

• Adoption of approvals: % of deliverables that reach a final approval decision.

• Adoption of agents: % of briefs where a Brief Mode agentis initiated.

Benefits

• 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme
• Health insurance / private medical cover
• Monthly stipend towards wellness, fitness,and learning and development
• Remote - work from anywhere in your home country
• Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy
• Access to our Pencil office in The Shard, London for UK employees
• Flexible working hours