Responsibilities

• Be the voice of the customer.
• Develop and execute a comprehensive product marketing strategy that clearly communicates StrongDM's value proposition to the market.
• Analyze the market, buyers, trends, industry-specific problems, and competitors to craft compelling messaging and positioning that highlights the unique benefits of StrongDM's solutions.
• Lead the creation of high-impact content that resonates with target audiences, including technical papers, case studies, blogs, videos, demos, and sales enablement.
• Be the quarterback for the product & solutions go-to-market plans for product launches and ongoing promotions in collaboration with sales, marketing, and product teams.
• Identify target personas, understand their key business problems and pain points, and articulate StrongDM’s value proposition to drive desired outcomes.
• Equip sales teams with the tools, resources, and training they need to successfully sell StrongDM's products, including competitive insights, key selling points, use cases, sales plays, and objection handling.
• Foster strong relationships with customers to develop case studies and testimonials that showcase the success and impact of StrongDM's solutions.
• Collaborate with demand generation teams to execute targeted campaigns that drive pipeline.
• Present to customers, partners, and sales teams.

Requirements

• 10+ years of experience in product marketing, solutions marketing, or outbound product management.
• Experience marketing an enterprise software solution to address cybersecurity issues.
• Proven track record of developing and executing successful product marketing strategies in a fast-paced technology environment.
• Experience understanding technology at a deep level and the ability to translate to business needs concisely.
• Exceptional written and verbal communication skills, with the ability to create compelling stories and technical content.
• Demonstrated ability to work cross-functionally and lead through influence.
• Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics.

Success Criteria

• Successfully define and refine StrongDM’s messaging and positioning to clearly articulate differentiated value.
• Deliver impactful enablement materials, resulting in measurable improvements in sales team effectiveness.
• Lead the cross-functional execution of product launches and GTM motions that achieve adoption goals.