Responsibilities
- Conduct thorough qualitative and quantitative market analysis to understand the landscape.
- Identify and define target customer segments for the apprenticeship programs.
- Collect data on competitors' products and services to ensure a competitive advantage.
- Benchmark Multiverse's apprenticeship programs against industry standards to grasp our competitive edge.
- Analyze competitor pricing and positioning to understand the market landscape.
- Provide insightful recommendations to strengthen Multiverse's value proposition.
- Develop unique selling propositions and create compelling messaging that underscores the benefits and features of our apprenticeship programs.
- Establish messaging guidelines to ensure consistency across marketing collateral and sales tools.
- Develop and distribute training materials to educate sales personnel on product features.
- Craft and apply a sales strategy playbook focused on specific customer segments.
- Establish feedback channels between sales and product teams to enhance product offerings.
Requirements and Skills
- 5+ years in product marketing or related field
- Competence in market analysis and segmentation
- Skills in developing compelling product messaging and unique selling propositions
- Experience in developing training materials for sales teams
- Capability to analyze competitor pricing and positioning
- Proven track record of successfully launching products or services
- Demonstrated experience in leading cross-functional project teams
- Experience in formulating go-to-market strategies
- This role requires someone in our London office 3 times a week
