Responsibilities

• Own the GTM strategy for Bazaarvoice Vibe's social & creator product areas including positioning, messaging, launches, and adoption.
• Build compelling narratives differentiating Bazaarvoice Vibe in social media management, creator marketing, affiliate monetization, sampling, and social commerce.
• Lead product launches and feature releases with cross-functional partners delivering key assets, messaging, and training.
• Drive competitive positioning efforts with research-backed insight and strategic clarity; guide internal teams to win.
• Collaborate with sales, customer success, and services teams to equip the field for selling, supporting, and upselling social & creator offerings.
• Gather market intelligence and voice of customer to inform roadmap priorities and product-market fit.
• Create clear sales and marketing collateral including one-sheets, web copy, playbooks, and customer decks.
• Serve as strategic partner to Product Management influencing roadmap with market context and GTM requirements.
• Partner with Content Marketing, Growth Marketing, and Field Marketing for demand generation, booking, revenue conversion, and customer advocacy.

Requirements

• 5–8 years of product marketing or relevant experience in B2B SaaS, ideally martech, adtech, social platforms, or e-commerce.
• Proven experience owning GTM strategy, leading successful product launches, and cross-functional collaboration.
• Exceptional messaging and positioning skills turning features into compelling stories for marketing and commerce leaders.
• Strong understanding of social media marketing, creator/influencer marketing, affiliate, or commerce ecosystems.
• Strategic thinker with bias for action prioritizing and executing in fast-paced environments.
• Comfortable collaborating with sales, product, and executive stakeholders with fluent communication across business, technical, and creative teams.
• Excellent written and verbal communication skills.