Lead Product Launches
Own go-to-market planning and execution for all feature releases and new products.
Work closely with Product Managers to shape value propositions, messaging, and demo strategies.
Create assets including blog posts, one-pagers, demo videos, internal launch docs, and enablement materials.
Host quarterly launch events for our Tier 1 product launches.
Be a product expert and create leverage for your team
Serve as the product expert and go-to resource for launch messaging and positioning.
Collaborate closely with Solutions Engineering, RevOps, and Enablement teams to ensure audiences across the organization are best-equipped through their channels.
Leverage AI, automation, and systems to efficiently ship GTM plans for a high velocity of product releases, giving yourself time back for more high leverage work.

Shape how individual launches connect to Ashby’s platform story in collaboration with the broader Marketing and Product teams.
Develop compelling narratives that tie together multiple product features and package them for both internal teams and the market

You’ve got an exceptional eye for detail - people consistently trust you as the final eye on something because you catch more than just typos every time
You’re the person people ping and say, “Can you just explain this feature in normal words?” and you actually can.
You know how to shape a good demo that tells a story. Not just “click here, then here” but “here’s how this solves your problem.”
You are comfortable owning your own copy and collaborating with design teams to produce well-polished assets.
You can read a launch plan and immediately hear the voices of Sales and CS in your head “but what about XYZ?”, and you’ve already worked with technical and product teams for the answer.
You can follow a playbook but are not afraid to go back to first principles thinking and build something from scratch without much direction

You’re not a natural relationship builder and don’t feel comfortable working across Product and GTM folks
You aren’t the person people go to when they’re trying to understand the complexities of a new product
You find stakeholder and project management more draining than satisfying
You’d rather not weigh in on or be the final call on creative because someone else will catch it (noting you will have design support, but that someone to catch it is you :)

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Sr. Product Marketing Manager

ashby