Responsibilities

• Develop and lead the execution of comprehensive GTM strategies, including market positioning, messaging, and product differentiation.
• Act as the voice of the customer, leveraging deep market research and insights to inform product development, roadmaps, and GTM strategies.
• Partner closely with Product, Sales, Finance, Design, Enablement, and Marketing teams to influence product roadmaps.
• Manage and develop a growing team of product marketers as a player-coach.
• Oversee creation of product collateral, sales enablement materials, and executive presentations ensuring clear and compelling messaging.
• Define and track key performance metrics to assess product marketing initiatives and optimize strategies using data-driven insights.

Requirements

• Minimum 10 years of relevant work experience with at least 6 years in product marketing and 5 years in people management.
• Excellent written and verbal communication skills, capable of creating engaging narratives.
• Ability to distill complex concepts into digestible, relatable writing.
• Strong analytical skills and strategic mindset with ability to navigate ambiguity and make data-driven decisions.
• Proven success working cross-functionally and influencing stakeholders at various organizational levels.
• Ability to work autonomously and influence in a fast-paced startup environment.