Responsibilities

• Architect and execute multi-channel GTM strategies that drive measurable pipeline growth and accelerate sales velocity
• Transform product capabilities into compelling outcome focused value narratives that resonate with C-suite buyers and technical decision-makers
• Unearth competitive insights, support key deals, and develop battle cards and objection handling that increases win rates
• Partner with demand generation to create high-converting content that drives and accelerates pipeline
• Conduct research to uncover hidden pain points and buying triggers that inform positioning
• Build and deliver quarterly business reviews to executive leadership on market dynamics, competitive intelligence, and go-to-market performance

Requirements

• 2-5 years of product marketing experience in enterprise B2B SaaS, with demonstrable impact on revenue growth
• Track record of launching successful products, and a portfolio of assets created
• Experience building enablement materials that improve win rates and deal velocity
• Executive presence and communication skills, with experience presenting to C-level audiences
• Expertise in modern marketing tech stack and AI tools to drive efficiency and scale

Impact in 6 Months

• Launch and execute a go-to-market strategy that generates pipeline
• Develop a new competitive positioning framework that improves win rates

Impact in 12 Months

• Own a product narrative and GTM strategy that increases pipeline and ARR growth
• Drive improvement in product adoption rates through strategic messaging and enablement