Responsibilities

• Drive comprehensive product launch strategies, GTM plans, and ongoing marketing initiatives, ensuring alignment with overall business objectives.
• Build compelling product messaging, positioning, and narratives that resonate with target audiences in the crypto ecosystem.
• Lead the entire product marketing lifecycle from concept to launch and beyond, driving significant user adoption and engagement.
• Manage and mentor a team of high performing and experienced product marketers, fostering their professional growth and ensuring high performance.
• Collaborate seamlessly with cross-functional teams including product management, engineering, sales, and communications to ensure cohesive product development and market success.
• Deliver market insights and competitive intelligence to inform product roadmap decisions and identify new growth opportunities.
• Listen to market feedback, user needs, and internal stakeholders to inform and refine product marketing strategies.
• Contribute to the overall strategic direction of the marketing organization through insightful analysis and persuasive communication.

Requirements

• 10+ years of progressive experience in marketing, with at least 5 years specifically in product marketing.
• Demonstrable experience (3+ years) in crypto marketing, including a strong understanding of blockchain technology, DeFi, and stablecoin trends.
• Proven experience in managing and growing marketing teams.
• Highly strategic mindset with the ability to define long-term vision and translate it into actionable, detailed plans.
• Exceptional attention to detail, ensuring accuracy and precision in all marketing materials and campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, capable of articulating complex concepts clearly and concisely to diverse audiences.
• A deep understanding of market research methodologies and competitive analysis.

Bonus

• Experience working in a fast-paced startup or scale-up environment.
• Familiarity with various marketing automation and CRM tools.
• A strong network within the crypto community.