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ashby
ashby
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Role Overview

  • Enable sales team and lead competitive intelligence
  • Expand audience messaging and support the company and market narrative
  • Run research, focus groups, and message testing for clarity in new markets and buyers
  • Develop collateral, messaging, and training to support sales leadership
  • Lead updates to pitch decks, competitive plays, and sales enablement

Your Background

  • Experience in B2B SaaS growth organizations
  • Backgrounds include Product Marketing, Sales Enablement, Competitive Intelligence, Solutions Consulting or Sales Engineering

What You9ll Do

  • Be a strategic partner to sales identifying enablement gaps and building support materials
  • Act as connective tissue among Product, Marketing, and Sales to drive go-to-market priorities
  • Deliver trainings in collaboration with sales-supporting teams
  • Own competitive research, track market changes, and turn insights into enablement and collateral
  • Develop competitive documentation, training, and positioning frameworks
  • Brief leadership and GTM teams regularly on market shifts
  • Lead audience and market expansion through qualitative and quantitative research
  • Develop and validate messaging to support launches into new buyers and segments
  • Collaborate cross-functionally on campaigns and collateral development with Sales, Demand Gen, Product, and Design

You Might Be a Fit If You9re

  • Curious and innovative in tracking competitors
  • Thriving in research phases, connecting insights into cohesive stories
  • Confident as a writer and strategic thinker comfortable with detail and big picture
  • Skilled at creating polished assets in collaboration with design teams
  • Effective at translating product specs into clear competitive differentiation messaging
  • Able to unify organizational threads to align teams and drive progress

You Might Not Be a Fit If You9re

  • Drained by ambiguity or unsolved problems
  • Seeking consistent work types or routines daily
  • Not interested in sales enablement within product marketing
  • Uncomfortable owning competitive intelligence or advocating for messaging rigor

Interview Plan

  • 30 min Recruiter screen with Anna
  • 45 min Hiring Manager interview with Rosalia
  • 30 min VP Marketing interview with Harriet
  • 2 hour final round assignment
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