About The Role

• Define and evolve positioning and messaging for core products, personas, and campaigns to ensure Maze stands out in a fast-moving category.
• Drive product launches from strategy through execution, including naming, narrative, packaging, and enablement.
• Translate market and customer insights into clear, differentiated messaging that influences buyers, influencers, and industry analysts.
• Partner cross-functionally with Product, Sales, Customer Success, and Revenue Operations to close feedback loops and align teams around GTM priorities.
• Collaborate with leadership and BizOps to refine our ideal customer profile (ICP), market segmentation, and buyer personas as we expand into the enterprise.
• Own GTM planning and rhythm, ensuring coordination between product roadmaps and customer-facing teams.
• Experiment with AI tools to streamline content workflows, speed up ideation, and scale strategic outputs across the team.

What You’ll Need

• 5+ years of experience in Product Marketing at B2B SaaS companies (start-up or growth-stage).
• Demonstrated success launching products, developing positioning, and enabling GTM teams in high-growth environments.
• Exceptional storytelling skills: strong narrative sense, excellent copywriting, and an eye for how messaging shows up visually.
• Systems-level thinking: ability to connect customer needs, product value, and market signals into a clear point of view.
• Operational acumen: comfortable managing GTM cadences, running cross-functional meetings, and owning key deliverables.
• Comfort with ambiguity and pace: you're resourceful, adaptable, and energized by solving big challenges with lean resources.
• Familiarity with AI and excitement about using it to work faster, smarter, and more creatively.

Nice to Have

• Experience in early- or mid-stage startups (Series A–C), particularly where resourcefulness was essential.
• Background or deep curiosity in the UX, product design, or user research space.

Inclusivity and Pay

• Committed to building an equitable, inclusive, and authentic workspace welcoming unique and diverse perspectives.
• Transparent and equitable compensation practices with holistic benefits offerings.

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid.
• Free access to mental health care and unlimited virtual therapy sessions.
• Life and Disability Insurance paid fully by Maze.
• Flexible time off and paid family leave: 16 weeks for birth or adoptive parents.
• $500/month for dependent health insurance coverage or discretionary use if none.
• $1,500 remote work setup fund.
• Flexible work schedule to manage own working hours.
• Monthly Bonus.ly points redeemable for gifts.
• Virtual social engagements and company swag.
• Open, transparent culture with virtual coffee chats and all-hands meetings.